Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: April 2016

Market: Owen Sound, Ontario

Tactics:

  • Landing page
  • Social media management
  • Programmatic awareness campaign

Goal

  • Engage with students on social media and increase enrollment for
    the Community Support Worker Program

Solution

  • Landing page dedicated to the Community Support Worker Program
  • Programmatic ads targeting people interested in Support Worker programs
  • Social media management to engage with students on Facebook

Results

Conclusion

  • In just 3 weeks, Academy of Learning received 10 new online applications, of which 3 met the enrollment requirements and began the program
  • Client’s Facebook likes grew 51%, from 250 to 379, and they learned how to better target students using this medium
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