Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: July 2015-January 2016

Market: Windsor, Ontario

Conversions: 403

Tactics:

  • SEM
  • Facebook ads
  • Review monitoring
  • Live chat

Goal

  • Generate more website traffic, gain “warm” leads (online users who have expressed interest in their products) and increase furniture sales

Solution

  • Search engine marketing (SEM) ads promoting their products
  • Facebook ads driving customers to their website
  • Reputation monitoring to understand brand’s public perception
  • Postmedia’s sales team responded to Bedroom Depot’s Live Chat inquiries and passed on these “warm” leads to the client

Results

Conclusion

  • As a small business who wanted to spend less time on their marketing, Bedroom Depot was able to have minimal involvement in their campaign, while still receiving hundreds of “warm” leads
  • Bedroom Depot quickly converted their leads into customers, resulting in a 5% increase in sales over the previous year
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