Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: Aug – Sept 2016

Market: Winnipeg

Tactics:

  • Programmatic Awareness Campaign
  • Print Ads

Goal

  • Generate awareness for the Big Day Wedding Expo and increase ticket sales from previous show

 

Solution

3 weeks of:

  • Programmatic ads targeting female Manitoba residents interested in bridal, weddings and entertainment
  • Print ads in Winnipeg Sun

 

Results

Conclusion 

  • In just 3 weeks, Big Day Wedding Expo’s ads received 378 clicks, and they received 3x higher sales than their previous show

 

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