Project Description

Taylor Automotive Group
Taylor Automotive Group

Duration: 6 months

Market: Quinte, Ontario

Conversions: 586

Tactics:

  • SEM
  • Programmatic
  • Landing Page

Goal

  • Client wanted to raise awareness of their 3 golf courses in Quinte, Ontario, increase female memberships and increase foot traffic.

 

Solution

6 months of:

  • Search engine marketing (SEM)
  • Programmatic ads that were displayed primarily to females interested in golf
  • Landing page that linked to each golf course’s website
  • List optimization to ensure online users would be able to find the golf courses

Results

Conclusion

  • There was a noticeable increase in female memberships at Roundel Glen Golf Course and overall online engagement
  • 586 individuals booked tee times as a result of the programmatic campaign, and 1,066 people visited their landing page

 

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