Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: Dec 2016 – May 2017

Market: Edmonton (Targeting Northwest Territories)

Conversions: 34

Tactics:

  • Conversions

Goal

  • To expand their market reach and drive online sales by establishing a new customer base among potential consumers in Northern Alberta and the Canadian Territories (Yukon, NWT and Nunavut).

Solution

  • Captured audience data for 3 months, through a variety of prospecting tactics. Tracked 2 types of users:
    1. Users who reached the Cart page (last step before purchase)
    2. Successfully purchased products from the online store

Results

Found most conversions from: News Junkies  •Health & Fitness Buffs  •Cooks  •Sports Enthusiasts  •Outdoor Enthusiasts

Conclusion

  • Capturing audience information for people who completed 2actions resulted in enough clicks (1,588) to see specific trends in audience performance
  • Deeper understanding of tracking online purchases through third-party e-commerce platforms

 

BE OUR NEXT HAPPY CLIENT