Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: Sept – Oct 2016

Market: Toronto

Tactics:

  • Native content development
  • Facebook ads
  • Programmatic conversion campaign
  • Print and digital ads in Postmedia brands

Goal

  • Grow awareness for their first-ever Halloween production “Legends of Horror” and sell 2,000 tickets per night

 

Solution

  • Professionally-written article about the event accompanied by video showing behind-the-scenes footage
  • Facebook ads driving to the article
  • Digital display and print ads in Toronto Sun and 24 Hours Toronto
  • Programmatic ads targeting individuals who are interested in Halloween and events in Toronto

 

Results

Conclusion 

  • Liberty Entertainment sold out every night of their event, exceeding their expectations of 2,000 ticket sales per night
  • Their event was trending all month on Facebook, with 9,800 shares of their article and 1,267 likes

 

BE OUR NEXT HAPPY CLIENT