Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: Oct – Dec 2015

Market: Edmonton

Conversions: 6,530

Tactics:

  • Native content creation
  • Digital ads in Postmedia brands

Goal

  • Raise awareness and sales of Co-op’s newly-opened gas bar, convenience store and grocery store

 

Solution

  • 3 professionally-written articles published in Postmedia’s news brands in Edmonton, each appealing to one of Co-op’s new stores
  • Digital ads in Postmedia brands that drove to the articles

 

Results

Conclusion 

  • Postmedia’s highly engaging articles drove 6,530 readers directly to North Central Co-op’s website, resulting in higher in-store traffic and sales
  • Their articles were liked, commented on, and shared 645 times, which helped to spread brand awareness and online customer engagement

 

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