Project Description

“Postmedia’s one-stop-shop approach made it easy for us to integrate different tactics into one easy campaign.”
Taylor Automotive Group
Taylor Automotive Group

Date: Jan 2017-May 2017

Market: Owen Sound

Industry: Retail

Tactics:

  • Responsive Website
  • Search Engine Marketing
  • Content Marketing
  • Print Display

Goal

  • Create their own digital presence and develop a platform for online orders
  • Generate awareness for their grocery delivery service
  • Increase number of delivery orders

Solution

  • Responsive Website
  • Search Engine Marketing
  • Content Marketing
  • Full page and half page print advertisements

 

Results

Content Marketing

May 17th-31st

Search Engine Marketing

Feb 15th – May 31st | Focus: Grocery Store & Delivery

Conclusion 

  • Overall awareness of Foodland’s grocery delivery services significantly increased at both their Markdale and Owen Sound locations
  • Grocery delivery sales in May 2017 increased by 35%, in comparison to May 2016
  • The native campaign generated 40 in-person inquiries and 6 new customers