Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: January 2017

Market: Saskatoon

Tactics:

  • Print ads in Saskatoon StarPhoenix

Goal

  • Generate awareness and ticket sales for their two night “Love Play” performances on January 26th & 27th 2017
  • Sell 60 tickets per show

 

Solution

  • 2 half-page print ads for the show on January 13th and 20th in “Bridges” insert for Saskatoon StarPhoenix

 

Conclusion

  • The print ad reached the publication’s large readership and helped the client sell out 95% of tickets for both shows, exceeding their expectations by 12%

Our print campaign in Bridges provided us with extensive reach in the marketplace and the results we wanted…two shows that were 95% sold out! Print works and is an essential part of our marketing funnel.

Karen Reynaud, Executive Director, Saskatoon Opera
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