Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: July – Oct 2016

Market: Saskatoon

Conversions: 8,827

Tactics:

  • SEM
  • Website

Goal

  • Develop online presence for new roofing company and generate new leads

 

Solution

  • 5-page custom responsive website (adjusts automatically to all mobile screens)
  • Search engine marketing (SEM) ads that clicked through to their new website

 

Results

Conclusion

  •  By establishing an online presence and investing in SEM, Scott Roofing has received many calls from customers who found their company online
  • Campaign managers were able to decrease their cost-per-click by 79%, and steadily increase the amount of clicks the ads were receiving each month, to a grand total of 8,827 clicks
  • Best practice for SEM is to sign up for a minimum of 6 months since it takes a few months to optimize the messaging, keywords, headlines and daily ad-spend

 

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