Market: Kamloops, British Columbia
Campaign Elements: Special Edition Website – Driving Dealer Solutions
Smith Chevrolet wanted to launch a new responsive website in May—their busiest month of the year. They challenged Postmedia to achieve the following metrics within the first three months:
- Maintain traffic with no additional advertising for the first 3 months at launch.
- Maintain conversion with no additional advertising for the first 3 months at launch.
- Decrease visitor Bounce Rate
- Improve Average Session Duration
- Improve Average Time on Page
- Improve Visitor Acquisition from Social Media
Postmedia recommended the Special Edition website from Driving Dealer Solutions to meet Smith Chevrolet’s performance objectives.
After 3 months, Smith Chevrolet’s new website performed even better than expected, achieving or surpassing the initial performance objectives.
- Traffic for the new Smith Chevrolet site remained the same versus the same time the previous year
- Conversion metrics for their site remained the same—even with no additional advertising spend