Project Description

Taylor Automotive Group
Taylor Automotive Group

Market: Kamloops, British Columbia

Industry: Automotive

Campaign Elements: Special Edition Website – Driving Dealer Solutions

The Challenge

Smith Chevrolet wanted to launch a new responsive website in May—their busiest month of the year. They challenged Postmedia to achieve the following metrics within the first three months:

  • Maintain traffic with no additional advertising for the first 3 months at launch.
  • Maintain conversion with no additional advertising for the first 3 months at launch.
  • Decrease visitor Bounce Rate
  • Improve Average Session Duration
  • Improve Average Time on Page
  • Improve Visitor Acquisition from Social Media

 

The Solution

Postmedia recommended the Special Edition website from Driving Dealer Solutions to meet Smith Chevrolet’s performance objectives.

 

 

Results

Conclusion

After 3 months, Smith Chevrolet’s new website performed even better than expected, achieving or surpassing the initial performance objectives.

  • Traffic for the new Smith Chevrolet site remained the same versus the same time the previous year
  • Conversion metrics for their site remained the same—even with no additional advertising spend
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