Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: May 2016 – Dec 2016

Market: London, Ontario

Tactics:

  • Print ads in The London Free Press
  • Programmatic ads
  • Facebook ads
  • Social media management
  • SEM
  • SEO
  • Responsive Website

Goal

  • Develop awareness for women’s high-end fashion store
  • Improve website and attract more online visitors

 

Solution

  • Programmatic ads targeting women interested in evening gowns, business attire and lingerie
  • Print ads in London Free Press attracting consumers to the store

 

Results

Conclusion 

  • Dramatic increase of in-store traffic and feedback from customers saying they had seen the Susan J Facebook and print ads
  • Client’s website is currently showing on first page of search results for industry related searches in London, ON — an improvement from previously appearing on page 2.
  • SEM ads received a high click-through rate of 7.96% vs. the industry standard of 2%

 

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