Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: Oct – Nov 2016

Market: Regina

Industry: Auto

Tactics:

  • Print & digital ads in Regina Leader-Post
  • Social media ads
  • Native content creation

Goal

  • Educate customers about winter tires and the misconception that changing them at a dealership is more costly.
  • At the time of this case study Regina was facing tough economic challenges and Taylor Toyota Service was expecting a decrease in sales year-over-year and wanted a way to combat the decline.

Solution

  • 4 Professionally-written articles published in Regina Leader-Post
  • Social media ads
  • Brand-sell ads beside their articles

Results

Conclusion 

  • In just one month, the Taylor Toyota Service articles received 2,155 views, and a high social media engagement rate with 146 likes, 35 shares and 29 comments.
  • Despite the challenges of the economy at the time, they were pleased to see sales that were consistent with the previous year.
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