Project Description

Taylor Automotive Group
Taylor Automotive Group

Date: July 2017 – Aug 2017

Market: Windsor

Industry: Entertainment

Tactics:

  • Print and digital ads
  • Programmatic display ads
  • Facebook ads

Goal

  • Generate awareness on the return of the Buskerfest to Windsor, hosted in the historic and trendy community of Walkerville, to families for the daytime performances and to couples, groups and adults to the evening performances.

 

Solution

  • Print Ads in the Windsor Star
  • On Network Advertising
  • Programmatic Display Ads
  • Facebook Ads

 

Results

Conclusion

  • In just one month, the Walkerville Buskerfest received an increase in traffic to their website, and a high social media engagement rate with 1,044 likes, 380 shares and 29 comments.

 

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