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Programmatic

Your marketing message isn’t for everyone, so why spend budget to market to the masses? With programmatic advertising, your campaign is delivered to your ideal prospects using target-specified algorithms that analyze user behaviours. Our in-house digital experts help you to plan and optimize your advertising in brand safe environments. We collaborate to define campaign budget and goals, then adjust the variables in real-time based on performance to maximize ROI.

Key features & benefits

Display your ads on only the best and trusted websites

Monitor key metrics and adjust your campaign to support real-time insights

Advanced targeting based on your target customers’ opinions, values and purchase history

Retargeting capabilities to encourage users to return to your website

You’ll be able to see which campaigns are compelling action and maximize your ad spend by making immediate changes to accommodate customer behavior patterns with the POSTMEDIA HUB.

Case Studies