Together with our partners, we have developed imaginative marketing solutions for a variety of industry sectors. These projects are custom-tailored campaigns ranging in size and scope to engage audiences across our platforms.
Smith Chevrolet came to us to launch a website for their busiest quarter of the year. We developed a Special Edition website to help them meet their clients online. During the most vital quarter of Chevrolet Smith’s year, we were able to successfully improve the engagement on the website as it experienced increases in average session duration, average time on page, acquisition via social media and a decrease in visitor bounce rate.
LIBERTY ENTERTAINMENT GROUP
Liberty Entertainment Group had the difficult task of selling 2,000 tickets per night to its inaugural production, “Legends of Horror”. Postmedia Solutions developed a professionally written article and video highlighting the behind-the-scenes aspect of the production. To ensure the content was pushed to the Liberty Entertainment Group’s target audience, Postmedia Solutions developed a robust integrated marketing campaign. We used print and digital ads in the Toronto Sun, programmatic ads, and Facebook ads to push the audience to the custom content. This strategy helped Liberty Entertainment sell out every night of the event, propelled by 40,000+ story page views and approximately 10,000 shares of the article on Facebook.
ACADEMY OF LEARNING
Academy of Learning wanted to increase enrollment in their Community Support Worker Program and came to Postmedia Solutions for an effective strategy to make this happen. Postmedia Solutions helped Academy of Learning create a compelling campaign that targeted and engaged with students online. To ensure the audience was concentrating on the Community Support Worker Program we built Academy of Learning a campaign landing page. We created a two-pronged online strategy that pushed social media posts to potentially interested students and programmatic ads to re-target ads to the most engaged users of the audience. In just three weeks, Academy of Learning received 10 new online applications, propelled by a 51% increase in Facebook likes.
SUSAN J WOMEN’S FASHION
Susan J was in need of a marketing strategy that generated a relevant audience for its website and brick and mortar store. We recommended and executed a multi-pronged advertising strategy that included a mix of print ads and programmatic ads. We re-targeted any visitors to the website from our print ads with display ads reminding them about Susan J’s store and website. We were able to help Susan J experience increases in in-store traffic, social media engagement, and visitors to their website.