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Hit "Begin" to start your Marketing Maturity Assessment.
Tell Us About You
Business & Marketing Health
Assessing Business Growth and Marketing Investment
Evaluate your business's growth trajectory by analyzing the revenue growth rate over the past five years. Additionally, consider your company's monthly expenditure on marketing and advertising (excluding employees) to understand its impact on overall business expansion.
Question 2 of 10
What is your company’s average monthly spend on marketing and advertising?
Exclude employee salaries or internal staffing costs
Competition
Assessing Competitive Landscape and Budget Allocation
Evaluate the number of competitors you face and select the option that best describes your competitive environment. Additionally, consider whether your marketing budget is sufficient to effectively compete in this market space. This section emphasizes strategic alignment, adaptability, and the role of leadership in harmonizing marketing efforts with overarching company goals.
Question 4 of 10
Do you have enough marketing budget to effectively compete in this market space?
Customers
Understanding Your Customer Metrics and Profiles
Determine your Average Order Value to gain insights into customer spending patterns. Additionally, ensure you have a comprehensive understanding of your Ideal Customer Profile, including their location and purchasing motivations. This section highlights the importance of aligning customer insights with strategic marketing initiatives to drive business success.
Question 6 of 10
Do you have a good understanding of who your Ideal Customer is, where they reside and what motivates them to buy (Ideal customer profile)?
Goals & Improvement
Identify your primary objectives for advertising and marketing expenditures today.
Pinpoint the marketing tools your business struggles with most. If you could dramatically improve one advertising or marketing metric, what would it be? Evaluate the level of marketing support your company currently relies on.