Project Description

CHALLENGE

Credit Valley Golf and Country Club’s wanted to increase awareness and generate leads for new trial membership program.

SOLUTION

Through an integrated campaign strategy, prospects were directed to a campaign landing page. By leveraging Postmedia’s premium digital audience and targeting the right segments by geography and demographic, the target audience was continually refined by tracking campaign engagement and re-targeting for conversions.

RESULTS

To measure success, we looked at overall impressions, clicks, page views, and conversions. Conversions were the key KPI for this campaign.

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Through smart targeting, the conversion rate continually increased during the course of the campaign
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Facebook ads conversions grew +45% over a five month period
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The campaign generated a total of 548 conversions
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Clicks to campaign landing page nearly tripled over a five month period
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READY TO START A CAMPAIGN?

We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!

Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.

GET STARTED NOW!

READY TO START A CAMPAIGN?

We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!

Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.

GET STARTED NOW!
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