Project Description
CHALLENGE
The client, a leading Canadian financial services provider, was challenged with positioning their business as a thought leader in the entrepreneurial space. The goal was to demonstrate their commitment to helping small businesses achieve their dreams.
SOLUTION
In collaboration with the client, we developed and executed a national multi-platform, integrated marketing campaign.
Content Development
Sponsored articles and custom infographics which were part of a sponsored content campaign with content hub ownership on areas of Postmedia’s sites (small business on financialpost.com) that reach the client’s target market
Social amplification
Drive audiences to sponsored articles and increase brand awareness for the financial services provider
Digital Display
Campaign showcasing the client’s unique value for small businesses
Print Advertising
National campaign to elevate the client’s brand and position as a thought-leader
RESULTS
Our solutions helped the client overcome their challenge by increasing awareness for their brand, driving account acquisitions and referrals, and creating engagement while providing valuable insight to their target audience. The client’s expectations were highly exceeded by the performance of the campaign. As a result, they increased their budget the following year to include additional content pieces.
READY TO START A CAMPAIGN?
We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!
Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.
READY TO START A CAMPAIGN?
We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!
Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.