Project Description

CHALLENGE

A not-for-profit hospital’s organization committee needed to drive awareness about their end of year fundraising goals and encourage community donations for their initiatives.

SOLUTION

We developed and executed a campaign across the Postmedia Network and social channels that focused on the organization’s beneficiaries and demonstrated the impact achieved through donations.

Sponsored Content

Highlighted the opportunities that beneficiaries receive as a direct result of the community’s donations and fundraising efforts

Digital Display

Using Postmedia’s first party data, the campaign targeted those most likely to be interested and donate

Social Advertising

A Facebook campaign drove further awareness to the organization’s cause

RESULTS

The client was very satisfied with our integrated advertising approach—they exceeded their fundraising goals for the campaign.

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Impressions on sponsored content stories
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Facebook lead ad clicks to fundraising page
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Engagement rate on Facebook (shares, comments, likes)
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READY TO START A CAMPAIGN?

We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!

Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.

GET STARTED NOW!
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