Booster Juice is Canada’s largest chain of golden fresh juice and smoothie bars. The iconic brand’s mission is to create long-standing customer relationships by consistently delivering an incredibly delicious, convenient and nutritious product. Booster Juice required a media partner with a national reach, to help increase their brand awareness, engagement, loyalty and digital footprint.
Postmedia and Booster Juice formed the perfect partnership.
Postmedia used its media intelligence and first-part data to reach Canadians across the country. The campaign blended sponsored content, digital display, print advertising, programmatic, search engine marketing, and social media influencer marketing to get the Booster Juice brand in front of Canadians.
Filling every bucket of the marketing funnel (Awareness, Engagement, and Conversion) with Postmedia’s digital offerings, campaigns were targeted based on various audience segments that resonated with the Booster Juice target market from teenagers to parents to the city dweller who seeks an active lifestyle.
The campaign resulted in increased awareness as we delivered over 30 Million Digital Impression on both the Postmedia Network and off-network, paired with print advertising in major city newspapers that reach over 9 Million Canadians. Engagement rates soared with an average 3 minutes spent on content pieces and over x5 the average engagement across social media platforms. As a result of the campaign Booster Juice saw an increase in their store traffic and digital website traffic; this was enabled by lower funnel tactics such as retargeting and search engine marketing that saw an average conversion of 8% (double the industry average).