Project Description
CHALLENGE
After experiencing a swift decline in Canadian tourism, an established tourism marketing organization wanted to increase awareness among Canadian travelers about the country’s lesser known travel destinations.
SOLUTION
We conceptualized and executed an eight week integrated campaign for the client which included:
Custom Content
Featuring locations ‘off the beaten path’ on the National Post, high impact digital display advertising through Point of Entry (POE) campaigns and video, as well as social amplification of the client’s content.
Digital Advertising
Co-branded drivers to the client’s content, brand sell and sponsored content across the Postmedia Network.
Print Advertising
Content pieces were also paired with impactful print ads that were distributed nationally and in major urban markets across Postmedia’s trusted publications.
READY TO START A CAMPAIGN?
We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!
Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.
READY TO START A CAMPAIGN?
We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!
Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.