Canadian flyer reading habits, consumers habits stay the same even during COVID19
This year has seen drastic changes in consumer habits. Part of the change included how consumers want to receive information from brands. Flyers have been a consumer staple for direct response campaigns. Postmedia conducted a survey across Canada to investigate how consumers are engaging with flyers during the pandemic.
Q 1. What is your primary source of receiving printed flyers (eg. Grocery, Home Improvement, Pet Store Flyers, etc.) to your home/apartment?
Q 2. How often do you read the flyers that you receive via your daily or weekly newspaper (or weekly flyer bundle)?
Q 3. Over the past few months have your flyer reading habits changed?
Q 4. Do you also read digital versions of flyers?