Providing One-Stop Solutions To Automotive Clients
Postmedia Automotive Marketing Solutions is an expert in strategic digital and print advertising providing one-stop solutions to its automotive clients.
Known for quality, reliability, reach and cross-vertical expertise, our mission is to build long-term partnerships with our clients and provide personalized and tailored marketing solutions to help them succeed in an ever-evolving industry.
Digital Marketing Solutions Designed For Automotive Dealers
Print Advertising
Raise the profile of your dealership; build your brand and sales with effective print advertising in any of our 108 trusted and award-winning print news brands. Using our Data and targeting capabilities, engage with your audience with relevant content at the right stage of the buying process; on a platform that is familiar and credible.
- Reach readers in 2.75 million households coast-to-coast
- Benefit from Automated print co-op opportunities & special negotiated print rates
Of Canadians Trust ads in printed newspapers*
Over 90% of High income earners, Influencers and Business Decision Makers access news weekly on print/digital platforms.*
*News Media Canada ‘Newspapers 24-7 2023
Display-On Network
On-Network Display can help your dealership connect with the right audience at the right time through any of Postmedia’s 130+ print and digital brands nationwide. Our proprietary first-party data increases your dealership’s impact. Choose from the premium inventory available for Stellantis dealers at a special negotiated rate.
Our data and targeting capabilities help you reach the right customer for your brand and our loyal Postmedia audience means you are reaching highly engaged individuals.
- Connect millions of potential vehicle buyers on a Brand Safe network.
- Leverage Postmedia’s proprietary first-party data to reach your customers.
- Advanced audience-targeting capabilities using Artificial Intelligence & Natural Language Processing help you impress the right shopper.
Of Canadians Trust ads on digital news sites*
Increase in purchase intent by advertising on trusted and high-quality news sites.**
Recall of ads placed on digital news brands.***
Audience targeting on Postmedia Network****
*News Media Canada ‘Newspapers 24-7 2023 **Forbes.com ***Rametrics, 2020 ****Postmedia Digital Solutions 2023
Display-Off Network
Postmedia’s highly-skilled, in-house Trading Desk extends the reach of your digital display advertising by targeting buyers on our curated ecosystem of 2,000+ reputable and popular websites outside the Postmedia Network. Leverage several mediums such as banner ads, video and audio to increase performance using artificial intelligence while building and optimizing awareness and funnel activity.
- Increase conversions using tactics including remarketing, audience targeting optimization, pacing and more.
- Less Media Waste — Use precise targeting and optimization, to achieve the best campaign ROI. Agility of mediums, audiences and objectives.
- Increase Viewability — Ensure ads are viewed by real buyers in a brand-safe environment maximizing the return on investment.
Of Canadian vehicle intenders state that advertising influences their purchase decision.*
Faster time to launch programmatic campaigns (vs. traditional campaigns**
Of vehicle buyers use digital as a source of information.***
*Vividata Spring 2023 **The Boston Consulting Group ***Think with Google (Automotive shopper study)
Search Engine Marketing
With Postmedia, expose your dealership to those ready-to-buy customers that are actively looking for you and stay ahead of the competition. Get your dealership front and center on Google with targeted Ads to capture shoppers’ attention and drive them to your website. As a Google Premier Partner, Postmedia Automotive Solutions is accredited to create, manage and optimize using best practices to turn your ordinary listings into engaging ads that stand out in search engines.
Our campaign managers will test multiple ads, monitor ad performance, and continually optimize to extend your budget to its fullest potential.
- Leverage first-party data through our dedicated in-house team of Search Strategists for improved and measurable ROI.
- Reach high intent automotive searchers and remain competitive by targeting keywords that align with the buyer’s journey.
- Dynamic inventory ads show vehicles customers are most interested in.
- Stellantis custom ad tagging is included.
State paid search ads help them easily find the info they need on a search engine*
Of people click on ads when making purchases.**
Of the automotive calls generated by search engines come from paid search.***
*Source: www.financesonline.com **Source- HubSpot ***Source: DialogTech
Search Engine Optimization
Leverage organic search to grow your business. Our SEO solutions are built to improve relevant traffic and visibility of your website based on areas of focus selected by the dealership. Generate Organic Leads that are intent-driven and of higher quality to drive conversions (both direct and indirectly).
- Stand out from your competition by outranking them on high-intent and non-branded keywords that would otherwise go to competitors.
- Increased Visitors & Conversion with Local Recognition Add on Local SEO to ensure your business is listed effectively in the local areas you serve including review monitoring and responding.
- Stellantis custom ad tagging is included.
Of online experiences begin with a search engine.*
Of purchasers are influenced by a relevant search.**
People never scroll past the first page of the search engines.***
*Source-BrightEdge **Source-Think With Google ***Source- HubSpot
Social Media Marketing
With Postmedia, your social media campaigns can generate more than likes. Harness the power and influence of social media with an advertising strategy on Facebook and Instagram. Whether your goal is to drive traffic or capture leads, our talented team of in-house social strategists will help you build awareness, generate engagement and drive more buyers to your dealership.
Our Social strategists will work with you to understand your dealership goals and align them with your targeting strategy, creative and more.
Flexible Creative From copy to media use, our strategists will recommend the best performing creative using various testing techniques and best practices.
Enhanced Insights Tracking your campaign unlock potential through continuous ad optimization to better understanding your audience and grow your business.
Of online brand discovery happens on social feeds.*
Of Canadian vehicle intenders believe ads on social media help them choose what to buy (Facebook, TikTok, Instagram, etc).**
*Source- Hootsuite **Source- Vividata Spring 2023
Campaign Landing Page
At Postmedia, we design and develop high-performing Landing pages that appeal to your automotive shoppers, creating a great first impression and encouraging visitors to act through persuasive calls to action. Tailored to reflect your dealership and selected promotions, we create landing pages that convert well, working as a lead magnet bringing shoppers into your sales funnel.
- Responsive landing pages designed for a seamless targeted user experience.
- Increased convertibility with Landing pages tied to specific product/offer/campaign.
- Actionable Analytics to maximize lead conversion.
- Support your dealership goals by reaching niche markets, promoting new products, obtaining new customers, and generating more leads. Landing pages include Stellantis approved URLs and if you focus on New Vehicles, the page may qualify for co-op.
Of people will leave a website because of poor functionality.*
Of consumers believe that website design is crucial to a business’s overall brand.*
*Source- HubSpot
Digital Audio Advertising
Unleash the power of digital audio with Postmedia .Extend your reach to a highly targeted, hyper-local audience with an engaging and immersive ad experience to drive conversion. Speak to your audience differently with an audio ad running on a choice of audio streaming platforms like digital radio and streaming music services. Target by age, location, music genre, artist and more, we even create custom scripts and copywriting with professional voice talent, need a new jingle? We got you covered!
- You get access to detailed reports to determine the real ROI of your digital audio campaign.
- Target your customers from a hyper-local level.
Of vehicle intenders listen to podcasts monthly.*
Of respondents say podcast ads increase their awareness of products, brands, and services.**
*Source: Vividata Spring 2023 **Source: Buzzsprout
Why partner with Postmedia
Our clients include many leading automotive dealers across Canada.
We stay on top of industry trends and surround you with sharp insights that help your dealership stand out, and win more customers in an automotive retail environment. The scale of Postmedia’s network and automotive audience insights helps you target clients across their automotive journey right up to the final buying stage.
Our network provides exclusive access to an owned and operated advertising channel, and a wealth of first-party data that enables better campaign performance – not only on the Postmedia Network but other audience platforms, including Google, Facebook and Instagram.
*SEO services are not verified or endorsed by Google.
CONNECT WITH AN ONLINE EXPERT FOR A FREE CONSULTATION
For advertising enquiries fill the form below or call 1-250-314-1438