Consumer spending hasn’t stopped, but it has shifted. New habits are being formed and new buying behaviors create new opportunities. Businesses are looking for ideas and advice. With the right knowledge and expertise, your marketing plan can help you move in the right direction.

This complimentary webinar provides expert guidance to businesses on how to engage consumers in this shifting climate, including:

  • A look at consumer trends and how to adapt your marketing strategy
  • How to use promotions to drive business
  • Marketing concepts on what to say and how to say it

Our Speakers

Gorden Borrell headshot
Gordon Borrell, CEO – Borrell Associates

Gordon is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications.

Jim Brown Headshot
Jim Brown, President – Borrell Associates

Jim has more than 25 years of innovative and results-driven leadership in fast-paced sales and marketing roles.

Corey Elliot Headshot
Corey Elliot, Executive Vice President of Local Market Intelligence – Borrell Associates

Corey heads up Borrell’s ongoing surveys of local marketers — the largest survey of SMBs in the U.S. — as well as the company’s expansive database of local advertising and marketing expenditures.

Tom Tsinas Headshot
Tom Tsinas, Managing Director – Postmedia

Tom brings two decades in media marketing and digital advertising to his current position as Managing Director, Search & Social at Postmedia.

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