Project Description
CHALLENGE
A leading automotive manufacturer wanted to address the three most common causes of vehicle accidents: front collisions, unintended lane departures and low night visibility. The goal was to build brand credibility and trust, and to position their new suite of safety features as a solution through engaging and informative content.
SOLUTION
The approach, through a multi-faceted campaign was to align the client’s brand with relevant editorial content on Driving.ca, Canada’s leading automotive destination. Custom content was also produced to showcase specific safety features and educate Canadians on how to stay safer on the road.
Content Development
Sponsored Content articles and two custom Infographics alongside custom Video and co-branded drivers
Social Amplification
Drove additional engagement on Facebook
Sponsored Content
Content hub ownership – Safety & Maintenance on Driving.ca
READY TO START A CAMPAIGN?
We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!
Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.
READY TO START A CAMPAIGN?
We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!
Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.