SPONSORED CONTENT
Content Works is Postmedia’s branded content studio. We believe in content marketing because we’ve seen it connect with people firsthand, and that connection can be profound enough to influence your target audience. We tap into the expertise of advertising professionals, producers, videographers and writers to craft compelling stories that will drive your business goals. Our sponsored articles are also published in the pages of Postmedia’s iconic titles, next to editorial content from our trusted brands, so your message is delivered to thousands of loyal readers.
DRIVE RESULTS BY PAIRING WITH:
Print Advertising + Campaign Landing Page + Digital Display
From editorial to sponsored content, readers and advertisers alike can rely on Postmedia as a source for credible and engaging content.
Our content platforms capture our readers attention and keep your brands front and centre.
In 2022, we published almost half a million content pieces.
- 136k+ Total Postmedia Produced Content (Articles/Stories)
- 12k+ Average Pieces Of Content Produced Per Month
- 3500+ Postmedia Authors/Content Producers
- 443k+ Total Content Pieces
- 36k+ Monthly Avg. Content Pieces
Contextual Relevancy
Postmedia’s editorial and commercial content solutions offer advertisers unique advantages as part of their advertising mix. Our contextual solutions offer clients the ability to leverage the earned trust, credibility, expertise and authentic voice of our various brands to drive ad performance.
Our commercial content advantages also offer added value with the ability to create a hyper relevant, constructed context designed specifically to drive clients’ goals such as awareness, engagement, site traffic, brand lift, and thought leadership.
Our ability to offer tailored and thoughtful content solutions paired with our proprietary audience data, mass reaching network and best in class product stack is incomparable.
Our Work
Community Natural Foods
How to style and create the ultimate holiday charcuterie board.
Destination Canada
Content to make you fall in love with Canada all over again.
Readers’ Choice Awards
Calgary’s annual showcase of readers’ favourite businesses.
Communitech
Canada’s tech community gathers for Communitech’s annual networking event.
One of Canada’s leading healthcare companies
A conversation about meningitis B.
BC Children’s Hospital Choices Lottery
Arran Henn steps inside a stunning prize home.
WHY CHOOSE POSTMEDIA SOLUTIONS?
We give you the power to grow your business! We offer a full suite of print and digital marketing solutions enabling integrated tactics to maximize your impact and return on investment.
POSTMEDIA HUB
You’re busy. We totally get it! The world doesn’t run 9-5, and we know our clients don’t either. We pride ourselves on transparency and performance which is why we’ve built a client dashboard that provides anytime access!
POSTMEDIA HUB
Vous êtes très occupé et nous le comprenons totalement! La Terre ne s’arrête pas de tourner après 17 h et nous savons que les affaires de nos clients demeurent actives en tout temps. Puisque notre transparence vis-à-vis vos résultats et votre rendement est plus qu’important, nous avons créé un tableau de bord, présentant les résultats nos clients, accessible à n’importe quel moment!