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Content Marketing
The Works by Content Works: June 2025
Timely storytelling and why it works
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Consumer Insights
The Future of Paid Search: Advanced Strategies for Boosting Ad Performance
Leveraging artificial intelligence (AI) tools to automate routine tasks and boost ad performance will give you a competitive advantage in a crowded ...
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Consumer Insights
Dynamic Keyword Insertion for Improved Landing Pages
Dynamic landing pages that automatically show relevant keywords are more likely to convert visitors into customers. Dynamic keyword insertion is ...
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Consumer Insights
Unlock More Bookings: Why SEO Is a Must for Travel Businesses
In a crowded digital landscape, getting your travel business discovered online isn’t just a bonus—it’s essential. Search Engine Optimization (SEO) is ...
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Digital Marketing
PMax Campaigns: What They Are and How to Maximize Your ROI
Not sure if Google’s Performance Max (PMax) campaigns are delivering real value? Wondering how to improve their performance? Here’s what Canadian ...
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Search Engine Marketing
What SEO Can Do for Your Law Firm: How It Works and Why It’s Essential
In a digital-first world, your next client is likely starting their search online. For law firms, that means being visible—and credible—on search ...
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Digital Marketing
The Future of Senior Living Marketing: Leveraging DOOH Advertising to Build Awareness
Digital Out-of-Home (DOOH) advertising is a powerful tool for reaching potential residents and their families in real-world settings, effectively ...
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Content Marketing
The Works by Content Works: May 2025
Sponsored content offers a unique opportunity to create your own narrative with compelling storytelling. No one tells a story quite as genuinely as ...
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Search Engine Marketing
The Importance of SEO in Connecting with Prospective Students
Search Engine Optimization (SEO) is a critical investment for schools and universities in Canada to boost their online presence. With nearly 90% of ...
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Digital Marketing
First-Party Data: The Key to Creating More Impactful Marketing Campaigns
The right marketing data is critical to ensure you are targeting the right audience with the right messaging where, when and how they like to receive ...
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Digital Marketing
Navigating the Evolving Privacy Landscape
Despite Google’s shift on third-party cookies, the move toward privacy-first advertising continues. Postmedia is leading with trusted, first-party ...
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Consumer Insights
How Hyperlocal Marketing is Revolutionizing eCommerce Growth
In an era where personalized experiences reign supreme, hyperlocal marketing has emerged as a pivotal strategy for eCommerce brands aiming to capture ...
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Digital Marketing
Leveraging Hyperlocal Targeting for Better Ad Results
Want better ROI from your ad budget? Hyperlocal targeting can help you cut through the noise and connect with the people who matter most. As ad costs ...
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Content Marketing
AI in Content Optimization: How Artificial Intelligence is Shaping the Future of SEO
Generative artificial intelligence (AI) chatbot ChatGPT has been used in marketing in the last few years to write engaging content for social media ...
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Digital Marketing
From Concept to Execution: A Guide to Creating ROI-Focused Marketing Content
Learn how to turn great content ideas into measurable business results with a practical road map for creating ROI-driven marketing campaigns. CONNECT ...
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Consumer Insights
The Works by Content Works: April 2025
What goes into an impactful sponsored content story? There are a few tried-and-true elements a sponsored content story should have to be impactful. ...
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Digital Audio Advertising
Boosting Your Brand with Optimized Digital Audio Campaigns
Optimized digital audio advertising campaigns with conversion tracking can help brands realize the power of digital audio campaigns. This approach ...
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Blog
Unlock Self-Serve Advertising with Postmedia Ad Manager
Postmedia Ad Manager allows you to create, manage, and optimize ads with advanced targeting, flexible budgets, and real-time insights across print ...