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Dec 10 • Digital Marketing

Maximizing ROI with Multi-Channel Campaign Optimization in 2026

Measuring the effectiveness of any marketing campaign today is difficult because of the dozens of brand interactions consumers have along the buying journey. Rarely, if ever, does one touchpoint alone lead to a sale. An integrated, multi-channel strategy can improve campaign efficiency, trackable results and return on investment.

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The Works by Content Works: October 2025

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Nov 26 • Digital Marketing

How to Build Stronger Client Relationships Through Real-Time Engagement

Find out how real-time engagement tools and techniques can help you build stronger client relationships and support every stage of your digital ...

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Nov 12 • Consumer Insights

Ensuring Transparency in Digital Out-of-Home Ads

Technological advancements and consumer calls for privacy protections are reshaping digital marketing. Digital out-of-home (DOOH) advertising is ...

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Oct 29 • Consumer Insights

Turn Customer Feedback into Powerful Marketing Tools

Learn how to turn valuable customer feedback into marketing content that builds trust, drives engagement and strengthens your brand story. For most ...

The Works by Content Works

Oct 22 • Content Marketing

The Works by Content Works: October 2025

Strong engagement doesn’t just happen — it’s built into the foundation of smart branded content. Whether we’re developing an interactive quiz, a ...

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Oct 22 • Consumer Insights

How Programmatic Advertising Can Drive More Bookings for Your Travel Business

In the fast-moving travel industry, reaching the right audience at the right time is more critical than ever. With leaner budgets and heightened ...

Oct 15 • Search Engine Marketing

SEO for Large Websites: Best Practices for Scalability and Site Performance

SEO for large websites is more complicated and confusing than ever. Postmedia is an expert SEO partner. Here is our comprehensive guide to SEO best ...

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Oct 01 • Digital Marketing

How to Use Data-Driven Insights to Build Better Marketing Campaigns

Struggling to turn marketing data into results? Discover how data-driven insights can transform your campaigns into high-performing, ROI-focused ...

Sep 17 • Digital Marketing

Brand Safety in Programmatic Advertising: Strategies for Protecting Your Brand

Programmatic advertising is changing as brands leave cookies behind and focus on context. The shift helps safeguard user privacy. It also makes brand ...

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Sep 10 • Digital Marketing

How DOOH Advertising Can Elevate Your Real Estate Brand Visibility

Digital Out-of-Home (DOOH) advertising is transforming how real estate brands connect with audiences. Unlike traditional billboards, DOOH uses ...

Sep 03 • Content Marketing

Create a Content Marketing Strategy That Supercharges Your Non-Profit

In today’s digital world, simply having a mission isn’t enough. Non-profits need a strong content marketing strategy to inspire action, engage ...

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Aug 26 • Digital Marketing

From ‘Near Me’ to New Clients: Why Hyperlocal Marketing Works for Law Firms

Clients aren’t just looking for a lawyer, they’re looking for a lawyer nearby. Hyperlocal marketing ensures your firm shows up when and where it ...

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Aug 19 • Digital Marketing

How DOOH Advertising Can Accelerate Your Automotive Brand’s Growth

Digital Out-of-Home (DOOH) advertising is transforming how automotive brands connect with potential buyers. By bringing dynamic, data-driven ...

Working women at their store

Aug 12 • Content Marketing

Create a Retail Content Marketing Strategy That Converts

When it comes to retail growth, content marketing has become the secret weapon brands can’t afford to ignore. With 70% of consumers preferring to ...

content marketing

Aug 06 • Content Marketing

Creating Consistent Content Across Multiple Channels

Learn how to turn scattered campaigns into a seamless, high-impact content strategy. If you feel the content across your marketing channels is ...

Jul 22 • Content Marketing

The Works by Content Works: June 2025

Timely storytelling and why it works In a world where audiences are bombarded with content, timing can make all the difference. Branded content that ...

Jul 22 • Consumer Insights

The Future of Paid Search: Advanced Strategies for Boosting Ad Performance

Leveraging artificial intelligence (AI) tools to automate routine tasks and boost ad performance will give you a competitive advantage in a crowded ...

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Jul 21 • Consumer Insights

Dynamic Keyword Insertion for Improved Landing Pages

Dynamic landing pages that automatically show relevant keywords are more likely to convert visitors into customers. Dynamic keyword insertion is ...

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