Jul 22 • Content Marketing The Works by Content Works: June 2025 Timely storytelling and why it works Read Now
Jul 22 • Consumer Insights The Future of Paid Search: Advanced Strategies for Boosting Ad Performance Leveraging artificial intelligence (AI) tools to automate routine tasks and boost ad performance will give you a competitive advantage in a crowded ...
Jul 21 • Consumer Insights Dynamic Keyword Insertion for Improved Landing Pages Dynamic landing pages that automatically show relevant keywords are more likely to convert visitors into customers. Dynamic keyword insertion is ...
Jul 16 • Consumer Insights Unlock More Bookings: Why SEO Is a Must for Travel Businesses In a crowded digital landscape, getting your travel business discovered online isn’t just a bonus—it’s essential. Search Engine Optimization (SEO) is ...
Jul 08 • Digital Marketing PMax Campaigns: What They Are and How to Maximize Your ROI Not sure if Google’s Performance Max (PMax) campaigns are delivering real value? Wondering how to improve their performance? Here’s what Canadian ...
Jul 02 • Search Engine Marketing What SEO Can Do for Your Law Firm: How It Works and Why It’s Essential In a digital-first world, your next client is likely starting their search online. For law firms, that means being visible—and credible—on search ...
Jun 25 • Digital Marketing The Future of Senior Living Marketing: Leveraging DOOH Advertising to Build Awareness Digital Out-of-Home (DOOH) advertising is a powerful tool for reaching potential residents and their families in real-world settings, effectively ...
Jun 24 • Content Marketing The Works by Content Works: May 2025 Sponsored content offers a unique opportunity to create your own narrative with compelling storytelling. No one tells a story quite as genuinely as ...
Jun 17 • Search Engine Marketing The Importance of SEO in Connecting with Prospective Students Search Engine Optimization (SEO) is a critical investment for schools and universities in Canada to boost their online presence. With nearly 90% of ...
Jun 11 • Digital Marketing First-Party Data: The Key to Creating More Impactful Marketing Campaigns The right marketing data is critical to ensure you are targeting the right audience with the right messaging where, when and how they like to receive ...
Jun 05 • Digital Marketing Navigating the Evolving Privacy Landscape Despite Google’s shift on third-party cookies, the move toward privacy-first advertising continues. Postmedia is leading with trusted, first-party ...
Jun 04 • Consumer Insights How Hyperlocal Marketing is Revolutionizing eCommerce Growth In an era where personalized experiences reign supreme, hyperlocal marketing has emerged as a pivotal strategy for eCommerce brands aiming to capture ...
May 27 • Digital Marketing Leveraging Hyperlocal Targeting for Better Ad Results Want better ROI from your ad budget? Hyperlocal targeting can help you cut through the noise and connect with the people who matter most. As ad costs ...
May 20 • Content Marketing AI in Content Optimization: How Artificial Intelligence is Shaping the Future of SEO Generative artificial intelligence (AI) chatbot ChatGPT has been used in marketing in the last few years to write engaging content for social media ...
May 13 • Digital Marketing From Concept to Execution: A Guide to Creating ROI-Focused Marketing Content Learn how to turn great content ideas into measurable business results with a practical road map for creating ROI-driven marketing campaigns. CONNECT ...
May 07 • Consumer Insights The Works by Content Works: April 2025 What goes into an impactful sponsored content story? There are a few tried-and-true elements a sponsored content story should have to be impactful. ...
Apr 29 • Digital Audio Advertising Boosting Your Brand with Optimized Digital Audio Campaigns Optimized digital audio advertising campaigns with conversion tracking can help brands realize the power of digital audio campaigns. This approach ...
Apr 29 • Blog Unlock Self-Serve Advertising with Postmedia Ad Manager Postmedia Ad Manager allows you to create, manage, and optimize ads with advanced targeting, flexible budgets, and real-time insights across print ...