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Apr 29 • Digital Audio Advertising

Boosting Your Brand with Optimized Digital Audio Campaigns

Optimized digital audio advertising campaigns with conversion tracking can help brands realize the power of digital audio campaigns. This approach can help brands overcome the challenges of highly-effective digital audio advertising, which include having to navigate a wide range of platforms and formats, holding listeners’ interest during ad breaks, and tracking and measuring user engagement and conversions.

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Postmedia Ad Manager

Apr 29 • Blog

Unlock Self-Serve Advertising with Postmedia Ad Manager

Postmedia Ad Manager allows you to create, manage, and optimize ads with advanced targeting, flexible budgets, and real-time insights across print ...

Apr 29 • Blog

Grow Your Business Using Postmedia Ad Manager

Self-serve advertising platforms like Postmedia Ad Manager offer businesses affordable, user-friendly tools to create and optimize ads across both ...

Apr 22 • Consumer Insights

Privacy by Design: How SMBs Can Build Trust While Using Customer Data

In an era of heightened privacy expectations, businesses must be as intentional about collecting and managing data as they are about how they use it. ...

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As third-party cookies disappear, businesses can approach data collection, privacy and compliance in a way that supports smarter, more responsible ...

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Apr 09 • Content Marketing

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Not only does sponsored content offer a unique opportunity to control your brand’s narrative, but it also allows for value-driven content that takes ...

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Programmatic advertising allows law firms to reach potential clients more efficiently and effectively by using automated ad buying, targeting, and ...

Apr 01 • Digital Audio Advertising

The Future of Digital Audio Ads: New Formats

Digital audio advertising is on the rise as consumers embrace podcasts, audiobooks and streaming platforms. Digital audio advertising represents a ...

Mar 25 • Consumer Insights

How Retargeting Can Help Nonprofits Re-engage Supporters and Boost Donations

Retargeting offers nonprofit organizations a unique opportunity to reconnect with potential supporters who have already interacted with your website ...

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Mar 19 • Content Marketing

Create a Content Marketing Strategy for Your Automotive Business

A strong content marketing strategy is key for automotive businesses to drive traffic, build brand awareness, and increase sales. By setting clear ...

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How Digital Out-of-Home (DOOH) Advertising Can Elevate Your Travel Marketing

Digital out-of-home (DOOH) advertising offers a powerful way for travel brands to engage potential customers in real-world environments, creating ...

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The Works by Content Works

Mar 05 • Content Marketing

The Works by Content Works: February 2025

Not only does sponsored content offer a unique opportunity to control your brand’s narrative, but it also allows for value-driven content that takes ...

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Feb 04 • Programmatic Advertising

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The future of programmatic advertising is being shaped in 2025 as the media landscape undergoes a refresh. Accelerating technological advancement, ...

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