Jun 11 • Digital Marketing

First-Party Data: The Key to Creating More Impactful Marketing Campaigns

The right marketing data is critical to ensure you are targeting the right audience with the right messaging where, when and how they like to receive ...

Jun 05 • Digital Marketing

Navigating the Evolving Privacy Landscape

Despite Google’s shift on third-party cookies, the move toward privacy-first advertising continues. Postmedia is leading with trusted, first-party ...

Jun 04 • Consumer Insights

How Hyperlocal Marketing is Revolutionizing eCommerce Growth

In an era where personalized experiences reign supreme, hyperlocal marketing has emerged as a pivotal strategy for eCommerce brands aiming to capture ...

May 27 • Digital Marketing

Leveraging Hyperlocal Targeting for Better Ad Results

Want better ROI from your ad budget? Hyperlocal targeting can help you cut through the noise and connect with the people who matter most. As ad costs ...

May 20 • Search Engine Marketing

AI in Content Optimization: How Artificial Intelligence is Shaping the Future of SEO

Generative artificial intelligence (AI) chatbot ChatGPT has been used in marketing in the last few years to write engaging content for social media ...

May 13 • Digital Marketing

From Concept to Execution: A Guide to Creating ROI-Focused Marketing Content

Learn how to turn great content ideas into measurable business results with a practical road map for creating ROI-driven marketing campaigns. CONNECT ...

May 07 • Consumer Insights

The Works by Content Works: April 2025

What goes into an impactful sponsored content story? There are a few tried-and-true elements a sponsored content story should have to be impactful. ...

Apr 29 • Digital Audio Advertising

Boosting Your Brand with Optimized Digital Audio Campaigns

Optimized digital audio advertising campaigns with conversion tracking can help brands realize the power of digital audio campaigns. This approach ...

Apr 29 • Blog

Unlock Self-Serve Advertising with Postmedia Ad Manager

Postmedia Ad Manager allows you to create, manage, and optimize ads with advanced targeting, flexible budgets, and real-time insights across print ...

Apr 29 • Blog

Grow Your Business Using Postmedia Ad Manager

Self-serve advertising platforms like Postmedia Ad Manager offer businesses affordable, user-friendly tools to create and optimize ads across both ...

Apr 22 • Consumer Insights

Privacy by Design: How SMBs Can Build Trust While Using Customer Data

In an era of heightened privacy expectations, businesses must be as intentional about collecting and managing data as they are about how they use it. ...