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Content Marketing
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Programmatic Advertising
Open Marketplaces vs. Private Marketplaces for Ad Buying
Understanding the differences between an open marketplace and a private marketplace is critical to determining which of these real-time bidding ...
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Consumer Insights
6 Effective Strategies to Drive Automotive Sales Through Marketing
Explore six essential marketing strategies to help automotive businesses attract customers, boost sales and stand out in a competitive market. ...
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Consumer Insights
10 Proven Strategies to Connect with Local High-Intent Customers
Businesses that focus their marketing strategies to connect in a meaningful way with high-intent audiences in their communities can set themselves ...
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Consumer Insights
Top Product Page Elements to Boost Conversions and Sales
When you optimize your product pages effectively, you create a better shopping experience, increase conversions and drive more sales. Your website is ...
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Consumer Insights
The Importance of Consistently Updating and Maintaining Your Website
Your website is your digital home. Maintaining it and keeping it fresh, up to date and reflective of your brand image will help ensure your guests — ...
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Consumer Insights
How Publishers Can Accurately Identify and Engage Your Target Audience
Partnering with a publisher gives you access to expert insights, robust data and proven strategies to accurately identify and engage your target ...
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Content Marketing
The Works by Content Works: September 2024
At Content Works, we believe in the power of stories for a few reasons. Stories stick: According to American psychologist Jerome Bruner, facts are ...
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Top 12 Effective Tourism Marketing Strategies
Businesses in the competitive and growing tourism space can capture the attention of travellers with smart marketing strategies and tactics. The ...
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Boost Your B2B Marketing Success with Programmatic Advertising Insights
Programmatic advertising allows you to reach the right audience at the right time with data-driven targeting and real-time adjustments. Programmatic ...
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Consumer Insights
Understanding Contextual Advertising and Why It Matters
Privacy-first contextual advertising is enjoying a rebirth as data protection regulations and the shift to a cookieless digital landscape require a ...
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Consumer Insights
6 Strategies to Optimize Hyperlocal Marketing
Hyperlocal marketing allows you to create campaigns that target customers at a highly specific level, often within a particular neighbourhood or ...
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Consumer Insights
Top Programmatic Digital Marketing Channels
Emerging digital platforms are paving the way for fresh, innovative advertising. Brands and marketers that adopt a multichannel approach and ...
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Content Marketing
The Works by Content Works: August 2024
In this month’s content examples, you’ll see a spectator guide that Content Works created for the Rogers Charity Classic. This is an example of a ...
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Consumer Insights
What is Digital Out-of-Home (DOOH) Advertising?
Digital out-of-home advertising offers impactful ways to engage with potential customers in the real world, effectively driving brand awareness and ...
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Consumer Insights
The Power of Social Media in Travel and Tourism Marketing
The impact of social media on tourism marketing and the travel industry more broadly continues to grow. Around the world, social platforms are ...
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Social Media Marketing
Mastering Social Media Marketing for Real Estate Businesses
Social media helps real estate professionals expand their reach, connect with high-quality leads and maintain a strong presence with their network. ...
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Content Marketing
The Works by Content Works: July 2024
Earlier this summer, we took some time to dig deep into what makes a successful sponsored content campaign. As a team, we’re always looking for ways ...