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Search Engine Marketing
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Programmatic Advertising
Partnering data and algorithms with creativity to create successful programmatic ad campaigns
Programmatic advertising is disrupting digital sales and marketing efforts, improving efficiencies, lowering costs and allowing for more precise ...
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Search Engine Marketing
How Partnering With a Certified Google Agency Can Maximize Your Campaign Results While Optimizing Your Budget
The Google Partners program can provide you with a Google expert to help you optimize your campaigns and maximize your Google Ads budget. Attracting ...
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Content Marketing
The Works by Content Works: May 2024
One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an ...
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Search Engine Marketing
What is Retargeting and How Does it Work?
Retargeting offers a second chance to engage and convert potential customers who have visited your social channels or website but haven’t yet made a ...
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Consumer Insights
Maximize your Customer Reach and Budget with the Integration of Bing Ads
If you’re looking to reach fresh audiences with your ads while keeping costs affordable, consider Bing ads. If you want to attract more customers to ...
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Programmatic Advertising
Ensuring Data Privacy Compliance and Best Practices in Programmatic Advertising
Programmatic advertising is a game changer for brands. Automating the process of buying and selling online advertising delivers efficiency, more ...
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Content Marketing
The Works by Content Works: April 2024
Sometimes our clients have a very clear idea what they want their article to cover. Perhaps there’s a trend in their industry they want to weigh in ...
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Search Engine Marketing
How To Discover Optimal SEO Keywords that Successfully Attract Customers
Understanding how to find optimal SEO keywords to attract customers can help you garner more online sales and raise the visibility of your business. ...
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Social Media Marketing
Advantages of Entrusting Your Social Media Marketing to a Professional Agency
A skilled team of digital marketers can help you effectively manage and optimize your social media marketing campaigns to engage with your audience ...
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Programmatic Advertising
Leveraging First-Party Data for Contextual Targeting
First-party data provides marketers with better targeting and enhanced customer experiences for more impactful campaigns. Having the right tools can ...
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Digital Audio Advertising
Explore the Future of Digital Audio Advertising: 5 Trends that can Boost Your Business
Five trends in digital audio advertising are pointing the way to the future. Learn how you can leverage them in your marketing campaigns. Promoting ...
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Digital Audio Advertising
Determining the Perfect Time to Embrace Digital Audio Advertising for Your Business
As people become more attached to their smartphones, podcasts and music streaming, it’s up to brands to find innovative ways to reach them online ...
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Content Marketing
The Works by Content Works: March 2024
What are we talking about when we discuss “sponsored content” at Postmedia. Essentially, sponsored content is any paid content – articles, videos, ...
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Consumer Insights
Ways to Enhance Page Speed and Meet Google's Core Web Vitals Assessment
Site performance is essential to attract and retain web traffic and drive conversions. Users want fast-loading sites and a seamless experience and ...
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Programmatic Advertising
Why First-Party Data is Crucial for Long-Term Success
First-party data is firsthand knowledge about your customers, and it's a powerful tool for creating targeted marketing campaigns, especially as ...
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Consumer Insights
Top 5 Tips to Create Great Landing Pages
Creating high-performing landing pages will help you connect with your target audience in a way that is personal and aligns with their core values – ...
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Social Media Marketing
Social Media Branding: The Ultimate Guide to Success
Social media branding helps you target potential customers and deliver consistent, engaging content designed to build trust and authority with your ...