
Postmedia Audiences

Demographic Audiences
Unlock the Power of Postmedia Demographic-Based Audiences
Confidently target your audience with precision with our 1P data. Select from a variety of personas to reach the specific life situation that aligns with your product or service. Here's a deeper look into our demographic audiences:
Gen Z Socialites
Trendsetting Gen Z individuals with a passion for popular festivals and events, thriving on new and exciting activities, and seeking trendy hot spots that celebrate their vibrant and dynamic lifestyle.
SUV Parents
Young families with children seeking the ultimate driving experience with a spacious and versatile SUV, designed for comfort, safety, storage capacity and style, and most suitable for family adventures.
Young Wealth Builders
Professionals in their 20s, they are passionately focused on growing their finances through strategic saving and smart investing.
The Business Savvy
Distinguished professionals passionately immersed in the dynamic world of business and economics, constantly seeking to expand their knowledge and influence in ever-evolving industries.
Real Estate Investors
Astute homeowners with a discerning eye for identifying the most promising and profitable real estate opportunities in the market.
Double Income No Kids
Young couples with dual incomes and no dependents, enjoying financial freedom and minimal obligations. With abundant cash flow and ambitions, they are perfectly positioned to seize opportunities and indulge in desires.
Globetrotting Retirees
Retired individuals, passionate about exploring the world and dedicated to travel research. As active travelers, they enjoy experiencing their travel dreams by discovering new cultures and landscapes.
Young Professionals
Ambitious young professionals thriving in their careers and enjoying financial freedom.
Cash-Strapped Families
Families of three or more with limited income and spending. This audience seeks to stretch their budget and maximize savings while still enjoying the things that matter most.
Prosperous Families
Families of three or more with higher incomes and assets. This audience has disposable income and is exploring ideas for travel, dining, recreation, luxury items, and ways to achieve their financial goals.
Wealthy Investors
With a net worth exceeding $1 million, who are avid consumers of the latest investment insights and financial news, exploring unique opportunities tailored to their sophisticated interests and discerning tastes.
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DYI Demographic Audiences
If you can’t find a demographic persona that fits your needs, create your own audience demographic tailored to age, gender, income, homeownership, occupation, children, and more. Schedule a consultation with a Postmedia Audience Expert to learn more.
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SEM is easier than ever when you choose Postmedia Solutions as your SEM partner.
Step 1
Specify Your Objectives
Specify the objectives of your campaign: do you want visitors, clicks, email sign-ups, brand awareness and/or conversion?
Step 2
Choose Your Budget and Determine Bids
Choose your monthly budget and search engine keyword targets. Determine your bids for specific key words.
Step 3
Select Your Audiences
We'll help you select your ideal customer profiles and audiences.
Step 4
Upload Your Assets and Create Landing Pages
We can help you create your SEM ads and design landing pages specific for those campaigns.
Step 5
Launch & Metrics
It's as simple as that. We launch your campaigns and ensure the data is there for solid tracking and metrics.
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