Postmedia Audiences

At Postmedia, we go beyond knowing our audience—we understand their passions and how they engage with messaging. Our 1p data combines contextual, behavioral, and demographic insights to build a comprehensive view of reader preferences. This enables us to create engaging content for both new and existing readers, while offering advertisers well-targeted audiences at the right time.

Get Started

Demographic Audiences

Unlock the Power of Postmedia Demographic-Based Audiences

Confidently target your audience with precision with our 1P data. Select from a variety of personas to reach the specific life situation that aligns with your product or service. Here's a deeper look into our demographic audiences:

Gen Z Socialites

Trendsetting Gen Z individuals with a passion for popular festivals and events, thriving on new and exciting activities, and seeking trendy hot spots that celebrate their vibrant and dynamic lifestyle.

SUV Parents

Young families with children seeking the ultimate driving experience with a spacious and versatile SUV, designed for comfort, safety, storage capacity and style, and most suitable for family adventures.

Young Wealth Builders

Professionals in their 20s, they are passionately focused on growing their finances through strategic saving and smart investing.

The Business Savvy

Distinguished professionals passionately immersed in the dynamic world of business and economics, constantly seeking to expand their knowledge and influence in ever-evolving industries.

Real Estate Investors

Astute homeowners with a discerning eye for identifying the most promising and profitable real estate opportunities in the market.

Double Income No Kids

Young couples with dual incomes and no dependents, enjoying financial freedom and minimal obligations. With abundant cash flow and ambitions, they are perfectly positioned to seize opportunities and indulge in desires.

Globetrotting Retirees

Retired individuals, passionate about exploring the world and dedicated to travel research. As active travelers, they enjoy experiencing their travel dreams by discovering new cultures and landscapes.

Young Professionals

Ambitious young professionals thriving in their careers and enjoying financial freedom.

Cash-Strapped Families

Families of three or more with limited income and spending. This audience seeks to stretch their budget and maximize savings while still enjoying the things that matter most.

Prosperous Families

Families of three or more with higher incomes and assets. This audience has disposable income and is exploring ideas for travel, dining, recreation, luxury items, and ways to achieve their financial goals.

Wealthy Investors

With a net worth exceeding $1 million, who are avid consumers of the latest investment insights and financial news, exploring unique opportunities tailored to their sophisticated interests and discerning tastes.