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Programmatic Advertising
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The Future of Content Marketing: Trends to Watch in 2025
Keeping current with content marketing trends will help you build trust, grow your online presence and attract more customers in the year ahead. ...
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Programmatic Advertising
Machine Learning and Programmatic Advertising: A Game Changer for 2025 Campaigns
Machine learning is revolutionizing digital marketing and programmatic advertising strategies. Media planners and marketing managers are using it to ...
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Consumer Insights
Brand Strategy vs. Marketing Strategy (And How They Work Together)
Aligning your brand and marketing strategies is the key to connecting with your audience, standing out in your market and driving sustainable growth ...
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The Works by Content Works: December 2024
As 2024 draws to a close, it’s the perfect time to reflect on another year at Postmedia Content Works. This year we expanded our team, won two Native ...
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Consumer Insights
How to Implement Effective Retail Marketing Strategies
Leveraging digital retail marketing strategies can help you create brand awareness, build loyalty and increase profits. These days, you need more ...
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Consumer Insights
How Local Businesses Can Implement Proximity Marketing in Out-of-Home Ad Campaigns
Local businesses often can’t maximize their out-of-home ad campaigns because of a lack of targeting and personalization. This can lead to a poor ...
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Content Marketing
The Works by Content Works: November 2024
Last month, we looked at the first two types of user intent. Now we'll look at the last two. As a reminder, here are the four types: Informational ...
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Consumer Insights
Using Social Media to Boost Your Law Firm's Online Presence
When used strategically, social media can help law firms build visibility and trust in communities while staying authentic and approachable. An ...
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Consumer Insights
Seven Digital Marketing Tactics Tailored for Service Sector Businesses
Digital marketing tactics are essential for service sector businesses to stand out in today’s hypercompetitive marketplace. Search engine ...
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Consumer Insights
Key Strategies for Expanding a Legal Practice Through Digital Marketing
A digital marketing strategy can help you build credibility and nurture relationships in a sustainable approach to grow your legal practice. A ...
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Content Marketing
The Works by Content Works: October 2024
When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the ...
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Programmatic Advertising
Open Marketplaces vs. Private Marketplaces for Ad Buying
Understanding the differences between an open marketplace and a private marketplace is critical to determining which of these real-time bidding ...
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Consumer Insights
6 Effective Strategies to Drive Automotive Sales Through Marketing
Explore six essential marketing strategies to help automotive businesses attract customers, boost sales and stand out in a competitive market. ...
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Consumer Insights
10 Proven Strategies to Connect with Local High-Intent Customers
Businesses that focus their marketing strategies to connect in a meaningful way with high-intent audiences in their communities can set themselves ...
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Consumer Insights
Top Product Page Elements to Boost Conversions and Sales
When you optimize your product pages effectively, you create a better shopping experience, increase conversions and drive more sales. Your website is ...
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Consumer Insights
The Importance of Consistently Updating and Maintaining Your Website
Your website is your digital home. Maintaining it and keeping it fresh, up to date and reflective of your brand image will help ensure your guests — ...
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Consumer Insights
How Publishers Can Accurately Identify and Engage Your Target Audience
Partnering with a publisher gives you access to expert insights, robust data and proven strategies to accurately identify and engage your target ...