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Content Marketing
Content Works: What helped this award-winning B2B content campaign generate big impact?
How do you turn a province’s recycling problems into a personal challenge?
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Content Marketing
Content Works: AI, audience trust and why publisher credibility still matters
You know that creepy crawly feeling when you watch an AI-generated video or read an article that feels like it was churned out by the "humans” in ...
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Blog
The 2026 Guide to Middle and Last Mile Delivery
In 2026, logistics requires equal dedication to ongoing innovation and delivering an exceptional customer experience. Leading brands will transform ...
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Content Marketing
The Works by Content Works: Q1 2026
The landscape of branded content has shifted dramatically over the past few decades. What once lived exclusively in print has evolved into dynamic, ...
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Programmatic Advertising
Programmatic Advertising for Multi-Location Businesses: How to Scale Without Losing Local Impact
In today’s hyper competitive B2C and B2B world, multi-market brands face the combined challenge of maintaining a consistent identity while connecting ...
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Content Marketing
Sponsored Content Marketing Strategy: How It Fits into a Full-Funnel Approach
Learn how to build a sponsored content marketing strategy that connects awareness to conversion and drives measurable results across the funnel. Many ...
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Programmatic Advertising
Frequency Capping in Programmatic Advertising: How Reach and Exposure Work
Consumers are bombarded daily with digital ads, leading to ad fatigue, banner blindness and annoyance. Only a fraction of ads cut through the noise ...
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Content Marketing
Sponsored Content Brand Safety: Editorial Standards that Protect Your Brand
Learn how sponsored content brand safety protects your reputation and why editorial standards matter when choosing a publishing partner. Sponsored ...
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Programmatic Advertising
Programmatic Advertising vs. Direct Media Buying: When to Use Each — and When to Combine Them
The programmatic advertising versus direct media buying debate is yielding to strategic consideration of best use cases. Depending on your brand’s ...
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Content Marketing
Sponsored Content ROI: How to Measure Performance and Prove Impact
Learn how to measure sponsored content ROI in a way that builds confidence, supports smarter decisions and shows impact. Sponsored content has become ...
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Programmatic Advertising
Programmatic Advertising Cost: How to Build the Right Budget
With retail media expected to surge by more than 20 per cent annually through 2027, programmatic advertising provides unprecedented opportunities for ...
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Digital Marketing
Navigating the Evolving Privacy Landscape
Despite Google’s shift on third-party cookies, the move toward privacy-first advertising continues. Postmedia is leading with trusted, first-party ...
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Consumer Insights
How Hyperlocal Marketing is Revolutionizing eCommerce Growth
In an era where personalized experiences reign supreme, hyperlocal marketing has emerged as a pivotal strategy for eCommerce brands aiming to capture ...
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Digital Audio Advertising
Boosting Your Brand with Optimized Digital Audio Campaigns
Optimized digital audio advertising campaigns with conversion tracking can help brands realize the power of digital audio campaigns. This approach ...
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Blog
Unlock Self-Serve Advertising with Postmedia Ad Manager
Postmedia Ad Manager allows you to create, manage, and optimize ads with advanced targeting, flexible budgets, and real-time insights across print ...
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Blog
Grow Your Business Using Postmedia Ad Manager
Self-serve advertising platforms like Postmedia Ad Manager offer businesses affordable, user-friendly tools to create and optimize ads across both ...
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Content Marketing
The Works by Content Works: March 2025
Not only does sponsored content offer a unique opportunity to control your brand’s narrative, but it also allows for value-driven content that takes ...
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Content Marketing
The Works by Content Works: February 2025
Not only does sponsored content offer a unique opportunity to control your brand’s narrative, but it also allows for value-driven content that takes ...