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Search Engine Marketing
How to use ad extensions properly
Want to make your Google ad stand out? Try using ad extensions to turn it into a multi-pronged promotional tool. Ad extensions “extend” your ad by ...
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Search Engine Marketing
Top 5 KPIs on Google Analytics
Almost 60 per cent of all live websites use Google Analytics.1 This powerful tool is now a digital marketing standard for good reason. Google ...
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Search Engine Marketing
5 SEM mistakes and how to fix them
You want to attract more customers and would love to pass more qualified leads to your sales team. You’ve dipped a toe into search engine marketing ...
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Search Engine Marketing
Three free Google products that will help buyers find you
One of the best things about the internet is the amazing access to free resources it provides. For marketers, this is both a benefit and challenge. ...
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Search Engine Marketing
How much should you be spending on SEM?
How much should I be spending on search engine marketing? It’s a question every business owner asks when exploring SEM to reach new customers. How ...
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Search Engine Marketing
Capture Purchase Intent Leads with Keywords
In today’s digital world, consumers don’t want or need you to sell to them. They want you to help them, on their terms. But first, they need to find ...