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Consumer Insights
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Blog (14)
Blog (14)
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Consumer Insights
Is Podcasting Right for Your B2B Business?
A B2B podcast could work for your business to help engage new audiences and stand out from the competition, but it isn’t a guaranteed win. Nearly ...
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Consumer Insights
5 Creative Ways to Get More Sales Online
Optimize your e-commerce site to get more sales online by providing an excellent user experience. E-commerce continues to thrive in 2024. The shift ...
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Search Engine Marketing
Google Ads vs Facebook Ads: Which is Better for Your Business?
You know you need to advertise online. Do you need Google Ads, Facebook ads or both? Advertising online is a powerful way to get your business in ...
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Search Engine Marketing
Capture Customers with Google Discovery Ads
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Blog
The Rise of Video Marketing: A Guide to Creating Video Content
Video continues to explode as more businesses are looking to create informative, engaging and eye-catching video content to connect with their ...
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Consumer Insights
Generational Marketing: How to Connect with Your Target Audience
Generational marketing can help focus your online efforts on channels where your audience spends time and is most likely to buy. As any marketer ...
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Social Media Marketing
Build Brand Engagement with LinkedIn Sponsored Content
Savvy marketers use LinkedIn Sponsored Content for growing their brand, generating leads and building website traffic. With 756 million members, ...
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Social Media Marketing
5 Benefits of Using YouTube for Your Business
There are a lot of benefits to using YouTube to help your business engage with target audiences, drive website traffic, generate leads and grow ...
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Digital Audio Advertising
Audio vs Video: When to Use What
Audio and video are both effective ad formats, best combined into powerful advertising campaigns to reach the widest audiences. Audio and video are ...
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Consumer Insights
5 Digital Strategies to Move Customers Through the Buyer's Journey
Making a sale depends on being able to move customers through the buyer’s journey with the right content at the right time. In 92 per cent of cases, ...
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Social Media Marketing
Enhance Your Facebook Ads with Dynamic Creative
Showing up at the right time, in the right place and with the right message is the goal of every digital marketer. Learn how dynamic creative ads on ...
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Digital Audio Advertising
Capture Millennials with Digital Audio Advertising
Understanding where your audience spends time online can help you decide when to use audio advertising. Advertisers with an eye on the future are ...
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Blog
Make Your Ads Stand Out With Video
Video marketing can help you stand out from the competition and boost engagement with your customers. Video is a proven and popular advertising tool ...
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Social Media Marketing
How Often Should You Post on Social Media in 2022
For a successful social campaign, you should consider the right time and frequency to post on social media. Hitting on the right number of times a ...
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Search Engine Marketing
How to Convert Website Visitors Into Sales
Postmedia Solutions has identified eight best practices to help you increase sales on your website. You have a website set up for e-commerce. You’ve ...
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Social Media Marketing
5 Ways to Increase Sales Using Social Media
With the right approach, social media can help increase sales and make a positive impact on your bottom line. To grow your business, you need to find ...
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Search Engine Marketing
How to Drive Traffic to Your Website
Driving the right traffic to your website is essential to growing your business. Creating a well-designed, easy-to-navigate and shareable website is ...