Postmedia’s extensive 1P data offers advanced audience targeting at scale
We collect over 100+ click interactions, 50+ user attributes and over 300+ screen view events for every page load, from our 130 owned and operated digital brands, to enhance our 1P data for creating audience segments.
-
Audience:
- The value of our audience is coveted because we cover every corner of the Canadian market
- Our immense and loyal audience generates actionable AI insights from billions of audience signals
- Deep audience knowledge drives relevant outcomes
-
Reach:
- Nationwide platform of trusted brands with local reach
- Eco-system of premium audience partners to expand reach beyond the Postmedia Network
-
Targeting:
- Advanced audience targeting driven by extensive 1P data
- Innovative technology with broad to hyper local audience targeting capabilities
- Deep analysis of audience demographics and behaviors identify those who will be most receptive to your message
-
Canadian:
- Rooted in Canadian culture from urban city centres to remote communities
- Trusted content, credible information, brand safety and audience result in superior exposure
Changes in the ecosystem are having an impact on the digital marketing industry.
- Loss of 3P cookies & other identifiers: 60% of web browsing is anticipated to be open web (no cookies). A further 95% of that is anticipated to be anonymous.
- Evolving privacy regulations: New emerging privacy laws that can differ region by region.
- Walled gardens built higher: Google, Apple, Facebook and Amazon (GAFA) continue to craft proprietary ecosystems that prevent cross channel marketing and data sharing.
How Can We Help?
Postmedia’s rich first party data can remove these challenges for the modern advertiser. Reduce dependency on GAFA with high quality data to help you reach the right customer. Our 1P data can empower your campaigns at scale and in a privacy safe environment. Our cookie-less solutions will help you connect with new and existing customers effectively.
Reduce dependency on GAFA with high quality data to help you reach the right customer.
Our 1P data can empower your campaigns at scale and in a privacy safe environment.
Our cookie-less solutions will help you connect with new and existing customers effectively.
Shifting to cookie-less technology.
- Processing: Using cutting edge technology Postmedia visitors are processed on-device allowing for all user behaviours to be updated in milliseconds with minimum drop off.
- Connecting: On-device audience collection gives Postmedia access to up to 40% additional users who would otherwise be invisible due to cookie blocking browsers.
- Rich Data: Faster data processing gives Postmedia richer insights into our users and what their behaviours and interests are.
We make it easy.
We offer data driven strategies by collecting more data and building unique audience in real time across all cookie-blocked browsers.
Our data is fully compliant with evolving privacy laws.
The Postmedia Audience Network offers flexibility and scalability.
Our validated audiences are rich with 1P data-based segments for targeting. We offer full visibility into audience composition and how they overlap and a deeper understanding of audiences across all platforms.
Increase your reach and target the 40% who are invisible in the open web.
Get Results:
- Prevent ad wastage, improve scale
- Better campaign optimization
With over 130 brands across Canada, Postmedia has one of the largest collections of 1P data.
Our vast knowledge, technology and ecosystem are key to connecting you with the right audience, at the right time, in an evolving cookie-less world.
Data collected by Postmedia on 130+ owned and operated sites
Behavioural |
Contextual |
Declared |
Affiliate Link |
Campaign Data |
|---|---|---|---|---|
|
|
|
|
|
Clean Room Solutions
Modern day advertisers need modern day tools and Postmedia’s shift to the cookie-less DMP provides the opportunity to unlock rich insights to target audiences across the open web. Building on this success clients now have access to Data Clean Room capacities.
Data Clean Rooms are a privacy first closed environment to allow advertisers to connect their first-party data with the publisher audience data for analysis, segmentation and activation.
Explore the Possibilities
Our collection of 1P data, DMP technology and Data Clean Rooms offer advertisers segmentation capabilities like never before.
- Connect with our unique data seamlessly while keeping everyone’s data safe.
- Access Postmedia’s high-quality data to understand customers and market effectively.
- Activate 100% of your audiences, in our environment.
- Complete Privacy compliance.
- Scale across our full range platform.
POSTMEDIA HUB
You’re busy. We totally get it! The world doesn’t run 9-5, and we know our clients don’t either. We pride ourselves on transparency and performance which is why we’ve built a client dashboard that provides anytime access!
POSTMEDIA HUB
Vous êtes très occupé et nous le comprenons totalement! La Terre ne s’arrête pas de tourner après 17 h et nous savons que les affaires de nos clients demeurent actives en tout temps. Puisque notre transparence vis-à-vis vos résultats et votre rendement est plus qu’important, nous avons créé un tableau de bord, présentant les résultats nos clients, accessible à n’importe quel moment!