CHALLENGE

A leading automotive manufacturer wanted to address the three most common causes of vehicle accidents: front collisions, unintended lane departures and low night visibility. The goal was to build brand credibility and trust, and to position their new suite of safety features as a solution through engaging and informative content.

SOLUTION

The approach, through a multi-faceted campaign was to align the client’s brand with relevant editorial content on Driving.ca, Canada’s leading automotive destination. Custom content was also produced to showcase specific safety features and educate Canadians on how to stay safer on the road.

RESULTS

The client was extremely happy with the campaign. The results exceeded industry benchmarks and the campaign generated credible and compelling content that brought the client’s brand to life while educating consumers and increasing awareness, reach and engagement.

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5.8+ Million total digital impressions on the Postmedia Network
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126,000+ views on custom video
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double the benchmark engagement rates on social channels
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30,000+ views on sponsored content articles
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60% higher click-through rate on sponsored ads (vs. industry benchmarks)

READY TO START A CAMPAIGN?

We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!

Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.

READY TO START A CAMPAIGN?

We raise your profile, outsmart your competition and drive more sales online and in store. Your success is our success! We’re happy to have worked with some of the greatest companies in Canada; we’d be thrilled to add your business to the list!

Discover what we can do for your business! Get your free consultation with a Postmedia Solutions Media Consultant today.