Callaway, the world’s largest manufacturer of golf clubs needed to position itself as a leader in golf equipment and accessories across Canada. The goal was to stand out among larger competitors in the industry and drive consumers to both their e-commerce website and pro shops at local golf courses.
In collaboration with Callaway’s marketing team, Postmedia created a highly targeted, multiplatform campaign designed to drive awareness, consideration, and brand loyalty among beginners, advanced players, and golfers in between.
Content Creation: Through engaging and credible articles, infographics, and videos.
Digital Media: promoting the brand using digital display ads, native advertising, and videos across the Postmedia Network.
Traditional Media: Utilizing print advertising that reached over a million golfers, paired with a strategic TV campaign that focused on quality over quantity, reaching a golf audience during major tournaments.
Social Media: Amplification of content using co-branded drivers across Facebook, Instagram, and Twitter to promote the Callaway brand and content.
We exceeded Callaway’s expectations as a first-time media partner and drove results above and beyond initial forecasts. Using print and broadcast paired with newer tactics such as podcast integration, we were able to reach consumers through various forms of communication. Our innovative solutions helped boost in-store club fitting sessions, e-commerce sales, and pro shop revenue across the country.