PROVIDING ONE-STOP SOLUTIONS TO AUTOMOTIVE CLIENTS

Postmedia Automotive Marketing Solutions is an expert in strategic digital and print advertising providing one-stop solutions to its automotive clients. Known for quality, reliability, reach and cross-vertical expertise, our mission is to build long-term partnerships with our clients and provide personalized and tailored marketing solutions to help them succeed in an ever-evolving industry.

Our clients include many leading automotive dealers across Canada. We stay on top of industry trends and surround you with sharp insights that help your dealership stand out, and win more customers in an automotive retail environment. The scale of Postmedia’s network and automotive audience insights helps you target clients across their automotive journey right up to the final buying stage.

With over 120 brands across multiple print, online and mobile platforms, Postmedia is one of Canada’s largest news media companies, reaching 19+ million readers each month. Our network provides exclusive access to an owned and operated advertising channel, and a wealth of first-party data that enables better campaign performance – not only on the Postmedia Network but other audience platforms, including Google, Facebook and Instagram.


Connect with an Online Expert for a free consultation.

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    icon of puzzle One-stop solution for integrated marketing services. Postmedia is an accredited Stellantis vendor offering both Print and Digital marketing solutions to their dealers across Canada.

    icon of rocketship Breakthrough the noise with industry experts. Postmedia is a trusted channel for local dealerships, focused on innovative and exciting ways to reaching your customers.

    icon of olding money Reduce costs while improving performance. Postmedia offers a special rate on print and digital products for Stellantis dealers.

    icon of meeting Dedicated Account Management — We help your business grow by offering dedicated account management & unparalleled performance transparency with 24/7 Dashboard access.

    icon of line chart Seamless Operation — Print co-op claims for eligible material are automatically processed through the existing digital co-op process providing a single point of contact for dealers on/offline campaign activities.

    Raise the profile of your dealership; build your brand and sales with effective print advertising in any of our 120+ trusted and award-winning news brands. Using our Data and targeting capabilities, engage with your audience with relevant content at the right stage of the buying process; on a platform that is familiar and credible.

    • Reach readers in 3.6 million households coast-to-coast.
    • Choose from advertisements, inserts/flyers, special sections and classifieds
    • Benefit from Automated print coop opportunities & special negotiated print rates

    Reach your targeted audiences on 2000+ brand-safe and reliable sites. Display your ads in front of the right audience by targeting placement, interest, context, buying stage or topics encouraging them to take action.

    Display off Network

    Postmedia’s highly-skilled, in-house Trading Desk extends the reach of your digital display advertising by targeting buyers on our curated ecosystem of 2,000+ reputable and popular websites outside the Postmedia Network. Leverage several mediums such as banner ads, video and audio to increase performance using artificial intelligence while building and optimizing awareness and funnel activity.

    • Increase conversions using tactics including remarketing, audience targeting optimization, pacing and more
    • Less Media Waste — Use precise targeting and optimization, to achieve the best campaign ROI. Agility of mediums, audiences and objectives.
    • Increase Viewability-Ensure ads are viewed by real buyers in a brand-safe environment maximizing the return on investment.

    -29%
    11%
    25%

    Faster time to launch programmatic campaigns (vs. traditional campaigns)

    Increase in media efficiency (vs. traditional media buys)

    Decrease in cost per acquisition (vs. traditional media buys)

    With Postmedia, expose your dealership to those ready-to-buy customers that are actively looking for you and stay ahead of the competition. Get your dealership front and center on Google with targeted Ads to capture shoppers’ attention and drive them to your website. As a Google Premier Partner, Postmedia Automotive Solutions is accredited to create, manage and optimize using best practices to turn your ordinary listings into engaging ads that stand out in search engines. 

    Our campaign managers will test multiple ads, monitor ad performance, and continually optimize to extend your budget to its fullest potential. 

    • Leverage first-party data through our dedicated in-house team of Search Strategists for improved and measurable ROI
    • Reach high intent automotive searchers and remain competitive by targeting keywords that align with the buyer’s journey.
    • Dynamic inventory ads show vehicles customers are most interested in.
    • Stellantis custom ad tagging is included, so you can see how you stack up on the Digital Score Card

    71%
    -29%
    25%

    of auto purchasers find a dealership through search

    Decrease in cost per click YoY

    Overall search growth YoY

    With Postmedia, your social media campaigns can generate more than likes. Harness the power and influence of social media with an advertising strategy on Facebook and Instagram. Whether your goal is to drive traffic or capture leads, our talented team of in-house social strategists will help you build awareness, generate engagement and drive more buyers to your dealership.

    Our Social strategists will work with you to understand your dealership goals and align them with your targeting strategy, creatives and more.

    Flexible Creative — From copy to media use, our strategists will recommend the best performing creatives using various testing techniques and best practice.

    Enhanced Insights — Tracking your campaign unlock potential through continuous ad optimization to better understanding your audience and grow your business.


    52%

    Of online brand discovery happens on social feeds

    29%

    Increase in social ad engagement YoY

    Leverage organic search to grow your business. Our SEO solutions are built to improve relevant traffic and visibility of your website based on areas of focus selected by the dealership. Generate Organic Leads that are intent-driven and of higher quality to drive conversions (both direct and indirectly).

    • Stand out from your competition by outranking them on high-intent and non-branded keywords that would otherwise go to competitors.
    • Increase Discoverability by optimizing your website to ensure it can be crawled and indexed by search engines.
    • Increased Visitors & Conversion with Local Recognition Add on Local SEO to ensure your business is listed effectively in the local areas you serve including review monitoring and responding

    93%
    81%

    14x

    Of customer journeys start with search

    Of buyers use search before making a large purchase

    Higher conversion from organic search (vs. other inbound channels)

    At Postmedia, we design and develop high-performing Landing pages that appeal to your automotive shoppers, creating a great first impression and encouraging visitors to act through persuasive calls to action. Tailored to reflect your dealership and promotion, we create landing pages that convert well, working as a lead magnet bringing shoppers into your sales funnel.

    • Responsive landing pages designed for a seamless targeted user experience
    • Increased convertibility with Landing pages tied to specific product/offer/campaign
    • Actionable Analytics to maximize lead conversion
    • Support your dealership goals by reaching niche markets, promoting new products, obtaining new customers, and generating more leads. Landing pages include Stellantis approved URLs and if you focus on New Vehicles, the page will also qualify for co-op.

    18%

    Increase in Direct Conversions (vs. regular pages)

    44%

    Of B2B companies use landing pages in campaigns

    Unleash the power of digital audio with Postmedia and enjoy an early-mover advantage. Extend your reach to a highly targeted, hyper-local audience with an engaging and immersive ad experience to drive conversion. Speak to your audience differently with an audio ad running on a choice of audio streaming platforms like digital radio and streaming music services. Target by age, location, music genre, artist and more, we even create custom scripts and copywriting with professional voice talent, need a new jingle? We got you covered!

    • You get access to detailed reports to determine the real ROI of your digital audio campaign.
    • Target your customers from a hyper-local level to a national level, making it easy to scale your marketing.

    41%
    25%
    30%

    Of podcast listeners fully trust audio ads

    Of digital audio ad listeners often buy products they hear about

    Increase in brands life after running audio ads