REGINA
2027 MEDIA KIT
Who we are...
We are your hometown newsroom, rooted in Regina and committed to delivering trusted, high-quality local journalism. From city council and local schools to neighbourhood events and community milestones, we tell the stories that reflect everyday life across Saskatchewan’s capital.
Community is at the heart of what we do. We spotlight the people, organizations, and businesses that shape Regina, connect residents with the services they rely on, and deliver practical, reader-first coverage that informs and strengthens our community.
As part of Postmedia, we combine hometown credibility with national strength. Beyond our trusted journalism, Postmedia is a premium digital marketing partner, offering innovative advertising solutions, advanced audience targeting, data-driven insights, and full-funnel marketing strategies that help businesses reach the right customers, and achieve their goals. This means your message benefits from brand-safe environments, deep audience intelligence, and media innovation delivered at scale, connecting your business with engaged audiences across Regina and beyond.
162,904
Digital Demographics
Device Breakdown
Print Demographics
How can we help?
Help me get more customers
Starting at $228/month
How does this help your business?
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Builds online presence against competition
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Rank higher in google search
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Build trust with local customers
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More phone calls, more website visits, more ways for customers to find you
What’s included?
- Main Bullet Point
- Another Main Point
- This is the indented bullet point
- Second indented bullet point
Featured business profile page
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Local search listing
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Microsite
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Social Media Content Assist
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Online display ads
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2,500 ads served
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Online Classified Marketplace Ads
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Print ad credit
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Free subscription to local news
Make your marketing simple, so you can spend more time running your business. Strategic. Affordable. Easy.
Reach new audiences and grow your customer base starting at $468.
Includes:
- Featured business profile page
- Local search listing
- Microsite
- SEO backlinks
- Social Media Content Assist
- Online display ads
- Over 20,000 ads served
- Online Classified Market Place ads
- Print ad credit
- Fully integrated website analytics
- Free subscription to local news
Make your marketing simple, so you can spend more time running your business. Strategic. Affordable. Easy.
Level up with attention-grabbing campaigns, and immersive digital experiences, all designed to work in harmony for maximum impact. Starting at $878.
Includes:
- Featured business profile page
- Local search listing
- Microsite
- SEO backlinks
- YouTube Video Advertising
- 3 annual content campaigns
- Promote your own story x 2
- Work with our journalist x 1
- Social Media Content Assist
- Online display ads
- Over 40,000 ads served
- Online Classified Market Place ads
- Print ad credit
- Fully integrated website analytics
- Free subscription to local news
I want consistent growth
First step, let's make sure your customers can find you, ensuring relevance, and authority while driving more traffic to your website.
Ensure your business owns Google’s search engine results page for its' products and services in your area.
Outrank your competition and drive website traffic for searches related to your business in your local area.
Elevate your brand's visibility and capture attention with our premium, attention-grabbing ads!
- Homepage takeover - We mean it literally, take over our page, any page. Gain exclusive access to all ad spaces on the homepage.
- Point of entry - Appear front and centre when someone visits the page for the first time on any Postmedia news site. Customers will see your ad first, every time, guaranteed.
- Interscroller ads - This inline ad gives you the wow factor you've been looking for! Guaranteed views, this impressive size won't be missed.
Reach customers where they are on social platforms!
We know everyone is on social media, so that's where you need to be too!
Drive traffic to your website to encourage your customers to learn more about why they should buy from you.
Target people based on location, demographics, and interests, while also incorporating retargeting and lookalike strategies to convert warmer audiences.
We'll take the guess work out of the equation and make sure your social presence is where it needs to be! Trust us, we've got you!
Get local search to work for you!
We get you listed on the most important directories for your business. Making it easy for customers to find information about your company online is vital to maintaining your company’s professionalism and customer satisfaction.
Local Search Optimization keeps contact information recent and reliable on all search platforms and secures a trusted presence online for your business.
Increase brand awareness, engage your target audience, educate, and build overall brand affinity.
Tell Your Story with your own narrative building credibility, thought leadership and authority.
Improves brand awareness and recognition driving consumer intention and interest.
Generate traffic to your site to improve consideration and drives prospective customers through the purchase decision more quickly.
I want to dominate my market
Do you need to grow your business? Drive more sales online or in-store? Acquire new customers?
Our results-driven strategy, and team of google trainer and certified campaign experts, will ensure that we optimize and drive the most qualified leads to your business, with fully transparent access to all elements of your campaign!
The first step is making your business impossible to miss online. Increase your visibility, establish authority, and drive more potential customers to your website.
Position your business at the forefront of Google's search results for key products and services in your area.
Capture more local demand by outperforming competitors and connecting with customers when they're actively searching for what you offer.
Your customers are scrolling, searching, and discovering businesses on social media every day. Make sure they're finding yours.
We'll create targeted social campaigns that drive traffic to your website, increase brand visibility, and turn interest into action.
By combining audience segmentation, location targeting, retargeting, and lookalike audience strategies, we'll focus your marketing efforts on the people most likely to become customers.
No guesswork. No wasted ad spend. Just a smarter social media strategy designed to generate results.
Engage customers on the move with highly attentive audiences across various musical genres and podcasts!
Digital audio ads offer the perfect mix of traditional audio familiarity and modern digital performance – with trackable results, audience targeting, and cost-effective reach.
- 7 in 10 respondents said Spotify aids in their path to purchase.
- More than 70% of in-car time is spent with SiriusXM.
- 61% of Canadian viewers agree that YouTube helps them decide what to purchase.
- 60% of consumers remember audio podcast ads more than billboards.
Spotify x Tapestry, Consumer Decision Journey, 2023, France, Germany, Italy, Spain, UK, US
https://www.siriusxmmedia.com/siriusxm-ads SiriusXM Holdings Inc, Q4 2022 Earnings Call
https://business.google.com/ca-en/ad-solutions/youtube-ads/
Veritonic, US, 2024
Attract The Masses With Publicly Displayed, Visually Engaging Campaigns
Deliver interactive campaigns on outdoor screens in Canadian cities, both big and small, without complex costs and operations.
- Precise geographical audience and behavioural targeting.
- High impact placement in public spaces.
- Mass audience reach.
- Enhances the impact of your entire media campaign by creating emotional connections to relevant buyers.
Achieve unparalleled granular targeting:
- Target precise locations without wasted impressions with granular geofencing using polygon targeting with precision to < 1km radius.
- Layer on additional audience segments with full 6-digit postal code targeting capability.
- Increase relevancy whether in-store or with previous visits.
- Focus on physical in-store visits.
- Transactional Data: Target verified, transacting customers at specific retailers across 200+ industry categories.
- Automotive Finance Data: Leverage targeting parameters including vehicle make, model, year, and lease term.
Deliver the right message to a customer when they're ready to buy.
- Highly targeted ads in real time
- Improve CTR over regular banner ads
Inventory ads allow you to showcase live inventory to previous site visitors, look-a-like audiences, or within a search result to deliver your product to a customer that is actively looking for your product!
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history.
Source: https://instapage.com/blog/personalization-statistics
Solutions
Digital Advertising
Show up in video and display on the sites your customers visit every day
Digital Out of Home (DOOH)
Put your business on screens where people shop and commute
Print Advertising
60K+ newspaper readers receiving front-door delivery every week
Digital Audio
Reach local customers while they stream music and podcasts
Website Development
We will build you a professional website ready to convert in days, not months
Search Engine Optimization
Show up at the top of the organic search results
Landing Pages
We build you a focused page that turns ad clicks into customer calls
Sponsored Content
A feature story about your business that readers trust
Programmatic Advertising
AI-driven advertising placement to find the right people at the right time
Audience Measurement
See who is visiting your website, where they came from, and what they do
Social Media Advertising
Reach your ideal local customer on Facebook, Instagram, and TikTok
Google Shopping
Your ads appear when customers search for products on Google
Search Engine Marketing
Be the first result when your potential customers are ready to convert
Chat Solutions
Never miss a lead – answer customer questions 24/7
Local Search (LSO)
Get found on Google Maps, Yelp, and 25+ other directories
LOCAL FOUNDATION
Local Visibility System
$229 per month
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Display ads and print ad credit
Featured business profile page
Online classified marketplace ads
Social media content assist
Local search listing
GROWTH PLUS
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Customer Generation Architecture
$468 per month
Enhanced website
SEO backlinks
Display ads and print ad credit
Business profile page & classified ads
Online classified marketplace ads
Local search listing
MARKET LEADER
Market Domination Platform
$878 per month
3 annual content campaigns
SEO backlinks
YouTube video advertising
Business profile page & classified ads
Local search listing