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REGINA

2027 MEDIA KIT

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Who we are...


We are your hometown newsroom, rooted in Regina and committed to delivering trusted, high-quality local journalism. From city council and local schools to neighbourhood events and community milestones, we tell the stories that reflect everyday life across Saskatchewan’s capital.​
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Community is at the heart of what we do. We spotlight the people, organizations, and businesses that shape Regina, connect residents with the services they rely on, and deliver practical, reader-first coverage that informs and strengthens our community.​
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As part of Postmedia, we combine hometown credibility with national strength. That means your message benefits from brand‑safe environments, deep audience insights, and media innovation delivered at scale. 

TheLeader-Post_Black
The Leader-Post & Postmedia monthly reach

162,904

140.2K Digital Monthly Visitors ~ 60K Weekly Newspaper Readers

Digital Demographics

Device Breakdown

Print Demographics

Solutions

Digital Advertising​

Show up in video and display on the sites your customers visit every day​

Digital Out of Home (DOOH)​

Put your business on screens where people shop and commute​

Attract the masses with publicly displayed, visually engaging campaigns.

  • Precise geographical audience and behavioural targeting
  • High impact placement in public spaces
  • Mass audience reach
  • Enhances the impact of your entire media campaign by creating emotional connections to relevant buyer

Available screens in Regina:

  • Province
  • City
  • Metro
  • Neighbourhood
  • Postal Code
  • DMA
  • Proximity to POIs
  • Proximity to Locations

Types of screens available:

  • Billboards - 14,442 screens
  • Grocery Stores – 82,976 screens
  • Gyms – 17,651 screens\
  • Office Buildings – 33,655 screens
  • Bars & Restaurants – 146,287 screens
  • Gas Stations – 14,848 screens
  • Airports – 5,228 screens
  • Rideshare – 109,887 screens

Audience targeting:

  • Demographics
  • Households
  • Behaviours
  • Custom Behavioural (Heatmaps)
  • Behavioural
  • Census data
  • Weather triggering

Print Advertising​

60K+ newspaper readers receiving front-door delivery every week​

Digital Audio​

Reach local customers while they stream music and podcasts​

Website Development​

We will build you a professional website ready to convert in days, not months​

Smarter Digital Marketing, Stronger Results.​ 

Trust us to create an easy‑to‑use eCommerce websites and promote your inventory in real time to help you sell more online. 

Search Engine Optimization​

Show up at the top of the organic search results​

Smarter Digital Marketing, Stronger Results.​ 

Increase organic traffic by ranking higher in search results. Drive better website ROI, traffic, leads, and more sales for your business! 

Landing Pages​

We build you a focused page that turns ad clicks into customer calls​

Sponsored Content​

A feature story about your business that readers trust​

Sponsored Stories​
Reach audiences through a voice they trust​ 

Sponsored Content​

Access our credentialled journalists to create tailored content that engages yourtarget audience and promotes your brand. With control of the narrative, you canbuild authority, credibility, and thought leadership across multiple platforms.​​

Directed Editorial​

Collaborate with our editorial team to report on a topic that supports your businessobjectives, while leveraging our highly engaged audience. This turn-key solutionoffers you brand authority and the trust halo of our brands.​​

Guest Blogs​

Let our commercial content team make your life easier! We have over 700 writerson staff, ready to help you build out content for you.

 For complete digital and/or print specifications, refer to our client resources.​ ​

Programmatic Advertising​

AI-driven advertising placement to find the right people at the right time​

Audience Measurement​

See who is visiting your website, where they came from, and what they do​

Social Media Advertising​

Reach your ideal local customer on Facebook, Instagram, and TikTok​

Smarter Digital Marketing, Stronger Results.​ 

Target audiences through social channels and influence them to choose your business.​ 

SOCIAL MEDIA MANAGEMENT​
We can help your business stay active, visible, and connected with your audience by planning, creating, and managing consistent content across key social platforms. ​ 

Google Shopping​

Your ads appear when customers search for products on Google​

Search Engine Marketing​

Be the first result when your potential customers are ready to convert​

Smarter Digital Marketing, Stronger Results.​ 

We help your business show up at the top of search results when customers are ready to buy.​ 

Chat Solutions​

Never miss a lead – answer customer questions 24/7​

Local Search (LSO)​

Get found on Google Maps, Yelp, and 25+ other directories​

BUNDLED SOLUTIONS

One System. One Fee. Total Market Presence.​

Give us the keys, and we'll take care of the rest!

LOCAL FOUNDATION​

Local Visibility System​

$229 per month​

  •  ​

Professional website​
Display ads and print ad credit​
Featured business profile page​
Online classified marketplace ads​
Social media content assist​
Local search listing
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GROWTH PLUS​

  • Customer Generation Architecture​​

$468 per month​​

 

Enhanced website​

SEO backlinks​

Display ads and print ad credit​

Business profile page & classified ads​

Online classified marketplace ads​

Local search listing​

MARKET LEADER​

Market Domination Platform​

$878 per month​

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Authoritative Website​
3 annual content campaigns​
SEO backlinks​
YouTube video advertising​
Business profile page & classified ads​
Local search listing​