•
Consumer Insights
Dynamic Keyword Insertion for Improved Landing Pages
Dynamic landing pages that automatically show relevant keywords are more likely to convert visitors into customers. Dynamic keyword insertion is ...
•
Search Engine Marketing
Unlock More Bookings: Why SEO Is a Must for Travel Businesses
In a crowded digital landscape, getting your travel business discovered online isn’t just a bonus—it’s essential. Search Engine Optimization (SEO) is ...
•
Digital Marketing
PMax Campaigns: What They Are and How to Maximize Your ROI
Not sure if Google’s Performance Max (PMax) campaigns are delivering real value? Wondering how to improve their performance? Here’s what Canadian ...
•
Search Engine Marketing
What SEO Can Do for Your Law Firm: How It Works and Why It’s Essential
In a digital-first world, your next client is likely starting their search online. For law firms, that means being visible—and credible—on search ...
•
Digital Marketing
The Future of Senior Living Marketing: Leveraging DOOH Advertising to Build Awareness
Digital Out-of-Home (DOOH) advertising is a powerful tool for reaching potential residents and their families in real-world settings, effectively ...
•
Search Engine Marketing
The Importance of SEO in Connecting with Prospective Students
Search Engine Optimization (SEO) is a critical investment for schools and universities in Canada to boost their online presence. With nearly 90% of ...
•
Digital Marketing
First-Party Data: The Key to Creating More Impactful Marketing Campaigns
The right marketing data is critical to ensure you are targeting the right audience with the right messaging where, when and how they like to receive ...