Postmedia Solutions | Sophie Rust

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Sophie Rust

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The Works by Content Works

Oct 01 • Content Marketing

The Works by Content Works: March 2025

Not only does sponsored content offer a unique opportunity to control your brand’s narrative, but it also allows for value-driven content that takes your target audience on a journey through brand discovery/awareness, consideration, conversion and loyalty.

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The Works by Content Works

Mar 05 • Content Marketing

The Works by Content Works: February 2025

Not only does sponsored content offer a unique opportunity to control your brand’s narrative, but it also allows for value-driven content that takes ...

Jan 30 • Content Marketing

The Works by Content Works: January 2025

Along with compelling storytelling in sponsored content, Postmedia Content Works offers additional engaging and dynamic solutions to complement the ...

The Works by Content Works: December 2024

As 2024 draws to a close, it’s the perfect time to reflect on another year at Postmedia Content Works. This year we expanded our team, won two Native ...

Dec 04 • Content Marketing

The Works by Content Works: November 2024

Last month, we looked at the first two types of user intent. Now we'll look at the last two. As a reminder, here are the four types: Informational ...

Nov 12 • Content Marketing

The Works by Content Works: October 2024

When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the ...

Oct 02 • Content Marketing

The Works by Content Works: September 2024

At Content Works, we believe in the power of stories for a few reasons. Stories stick: According to American psychologist Jerome Bruner, facts are ...

Aug 29 • Content Marketing

The Works by Content Works: August 2024

In this month’s content examples, you’ll see a spectator guide that Content Works created for the Rogers Charity Classic. This is an example of a ...

Aug 08 • Content Marketing

The Works by Content Works: July 2024

Earlier this summer, we took some time to dig deep into what makes a successful sponsored content campaign. As a team, we’re always looking for ways ...

May 29 • Content Marketing

The Works by Content Works: May 2024

One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an ...

Apr 30 • Content Marketing

The Works by Content Works: April 2024

Sometimes our clients have a very clear idea what they want their article to cover. Perhaps there’s a trend in their industry they want to weigh in ...

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Feb 29 • Content Marketing

The Works by Content Works: February 2024

Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...

Jan 31 • Content Marketing

The Works by Content Works: January 2024

Happy New Year! So you’ve decided that content marketing can help your business in 2024, now let’s discuss how to make the most out of your content. ...

Dec 21 • Content Marketing

The Works by Content Works: December 2023

It’s almost 2024 and you’re probably thinking of ways to create an impactful marketing strategy to start the new year with a bang. According to the ...

Oct 30 • Content Marketing

The Works by Content Works: October 2023

When it comes to content marketing, sometimes the most effective way to reach your audience is to create a series of articles that allow you to tap ...

Sep 27 • Content Marketing

The Works by Content Works: September 2023

If you’ve decided that you’re ready to add sponsored content to your marketing strategy, the next step is to decide where you want that content to ...

Aug 29 • Content Marketing

The Works by Content Works: August 2023

At Content Works, one of our favourite ways to increase reader engagement is by including additional creative elements that live within the article ...

Aug 02 • Content Marketing

The Works by Content Works: July 2023

In our last blog post, we talked about what sponsored content is. Now it’s time to look at why you should include sponsored content as part of your ...

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