Postmedia Solutions | Sophie Rust

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Sophie Rust

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Apr 29 • Content Marketing

The Works by Content Works: Q1 2026

The landscape of branded content has shifted dramatically over the past few decades. What once lived exclusively in print has evolved into dynamic, multi-platform storytelling designed to meet audiences where they are — across web, mobile, video and social. Today’s branded content is more immersive, more targeted and more creative than ever before.

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Jan 21 • Content Marketing

The Works by Content Works: December 2025

Branded content doesn’t happen in a vacuum — it’s the result of smart collaboration between strategists, writers, designers and producers who each ...

The Works by Content Works

Oct 22 • Content Marketing

The Works by Content Works: October 2025

Strong engagement doesn’t just happen — it’s built into the foundation of smart branded content. Whether we’re developing an interactive quiz, a ...

Jul 22 • Content Marketing

The Works by Content Works: June 2025

Timely storytelling and why it works In a world where audiences are bombarded with content, timing can make all the difference. Branded content that ...

Jun 24 • Content Marketing

The Works by Content Works: May 2025

Sponsored content offers a unique opportunity to create your own narrative with compelling storytelling. No one tells a story quite as genuinely as ...

May 07 • Consumer Insights

The Works by Content Works: April 2025

What goes into an impactful sponsored content story? There are a few tried-and-true elements a sponsored content story should have to be impactful. ...

The Works by Content Works

Apr 09 • Content Marketing

The Works by Content Works: March 2025

Not only does sponsored content offer a unique opportunity to control your brand’s narrative, but it also allows for value-driven content that takes ...

The Works by Content Works

Mar 05 • Content Marketing

The Works by Content Works: February 2025

Not only does sponsored content offer a unique opportunity to control your brand’s narrative, but it also allows for value-driven content that takes ...

Jan 30 • Content Marketing

The Works by Content Works: January 2025

Along with compelling storytelling in sponsored content, Postmedia Content Works offers additional engaging and dynamic solutions to complement the ...

The Works by Content Works: December 2024

As 2024 draws to a close, it’s the perfect time to reflect on another year at Postmedia Content Works. This year we expanded our team, won two Native ...

Dec 04 • Content Marketing

The Works by Content Works: November 2024

Last month, we looked at the first two types of user intent. Now we'll look at the last two. As a reminder, here are the four types: Informational ...

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Nov 12 • Content Marketing

The Works by Content Works: October 2024

When we’re talking about branded content, one of the topics we often discuss is user intent. The most effective ads are those that align with the ...

Oct 02 • Content Marketing

The Works by Content Works: September 2024

At Content Works, we believe in the power of stories for a few reasons. Stories stick: According to American psychologist Jerome Bruner, facts are ...

Aug 29 • Content Marketing

The Works by Content Works: August 2024

In this month’s content examples, you’ll see a spectator guide that Content Works created for the Rogers Charity Classic. This is an example of a ...

Aug 08 • Content Marketing

The Works by Content Works: July 2024

Earlier this summer, we took some time to dig deep into what makes a successful sponsored content campaign. As a team, we’re always looking for ways ...

May 29 • Content Marketing

The Works by Content Works: May 2024

One of the most important elements in our sponsored content process is the expert team of writers we work with. We have connections with an ...

Apr 30 • Content Marketing

The Works by Content Works: April 2024

Sometimes our clients have a very clear idea what they want their article to cover. Perhaps there’s a trend in their industry they want to weigh in ...

Feb 29 • Content Marketing

The Works by Content Works: February 2024

Last month, we talked about defining your goals to find the sweet spot for your content. Now, let’s discuss the kind of content you can create to ...

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