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Content Marketing
The Works by Content Works: September 2023
If you’ve decided that you’re ready to add sponsored content to your marketing strategy, the next step is to decide where you want that content to ...
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Content Marketing
The Works by Content Works: August 2023
At Content Works, one of our favourite ways to increase reader engagement is by including additional creative elements that live within the article ...
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Content Marketing
The Works by Content Works: July 2023
In our last blog post, we talked about what sponsored content is. Now it’s time to look at why you should include sponsored content as part of your ...
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Content Marketing
The Works by Content Works: June 2023
You may hear the term sponsored content often discussed when it comes to marketing, but what exactly does it mean? Sponsored content is essentially ...
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Content Marketing
The Works by Content Works: May 2023
At Content Works, Postmedia’s award-winning, full-service branded content studio, we believe in the power of great stories. But what makes a great ...