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Consumer Insights
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Consumer Insights
How to Target Niche Audiences on Facebook
People want to join communities with shared interests. Niche Facebook pages are an effective way for brands to engage specific interest groups with ...
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Consumer Insights
Everything You Need to Know About Billboard Advertising
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Consumer Insights
Inclusive Marketing Trends to Improve Brand Connection
Inclusive marketing is key to connecting with wider audiences and building stronger bonds with customers already loyal to your brand. Inclusive ...
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Social Media Marketing
How to Create a Carousel Post on Instagram
Instagram carousel posts have greater reach and more engagement than regular Instagram posts. If you haven’t already, it’s time to make carousels ...
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Consumer Insights
How to Use Google Trends for SEO and Content Creation
Attracting readers to your content isn’t always easy, but choosing keywords with Google Trends can help you promote your website effectively. The ...
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Consumer Insights
10 Marketing Tactics to Enhance Your Customer Lifetime Value
Marketing to high-value customers who stay loyal to your brand over the long term is an excellent way to grow your business. Marketing strategies ...
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Search Engine Marketing
A Marketer’s Guide to Long-Form Content for SEO
Long-form content is an important way to create a deep connection with your target audience. What is the ideal word count for written content for ...
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Social Media Marketing
Can Hashtags Improve Reach on Instagram?
Using hashtags can help you reach new customers, build your audience and boost engagement on Instagram. Social media marketing is all about getting ...
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Search Engine Marketing
Does Web Accessibility Affect SEO?
To future-proof your website and ensure your SEO strategy will be viable for years to come, it’s important for marketers to focus on accessibility. ...
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Consumer Insights
How to Integrate Online and Offline Marketing Efforts
Brands need to create a holistic marketing strategy that reaches shoppers when they are online and off. Online shopping surged during the pandemic. ...
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Search Engine Marketing
How to Update Your Google Business Profile
A Google Business Profile can increase visibility, attract potential customers and provide an edge over the competition. If you’re looking for ...
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Social Media Marketing
How much should you scale on Facebook ads for Maximum ROI?
There’s a lot to keep in mind when scaling Facebook ads. Increasing your ad spend without a solid strategy can lead to a spike in cost per action. ...
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Social Media Marketing
How to Drive Traffic to Your Website from LinkedIn
Positioning yourself as an expert with LinkedIn’s massive network of users can help you drive relevant traffic to your website. Many people view ...
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Blog
Use Hashtags on YouTube to Attract More Viewers
Using hashtags on YouTube is a great way to help your target audiences discover your video content. When it comes to sharing your digital content, ...
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Consumer Insights
Welcome the Rise of Tech Use by Baby Boomers
Baby boomers represent a tech savvy audience ready to spend. It’s understandable that millennials and Gen Z are the focus of digital marketing ...
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Social Media Marketing
How to Use User-Generated Content on Social Media
Brands that incorporate user-generated content in their social media campaigns can boost the number of visitors returning to their sites by 20 ...
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Consumer Insights
6 Best Home Builder Marketing Strategies
Consistent marketing is critical for new and custom home builders to gain a competitive edge. Building homes for families is meaningful work, but the ...