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Consumer Insights
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Social Media Marketing
Build Brand Engagement with LinkedIn Sponsored Content
Savvy marketers use LinkedIn Sponsored Content for growing their brand, generating leads and building website traffic. With 756 million members, ...
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Social Media Marketing
5 Benefits of Using YouTube for Your Business
There are a lot of benefits to using YouTube to help your business engage with target audiences, drive website traffic, generate leads and grow ...
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Digital Audio Advertising
Audio vs Video: When to Use What
Audio and video are both effective ad formats, best combined into powerful advertising campaigns to reach the widest audiences. Audio and video are ...
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Consumer Insights
5 Digital Strategies to Move Customers Through the Buyer's Journey
Making a sale depends on being able to move customers through the buyer’s journey with the right content at the right time. In 92 per cent of cases, ...
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Social Media Marketing
Enhance Your Facebook Ads with Dynamic Creative
Showing up at the right time, in the right place and with the right message is the goal of every digital marketer. Learn how dynamic creative ads on ...
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Digital Audio Advertising
Capture Millennials with Digital Audio Advertising
Understanding where your audience spends time online can help you decide when to use audio advertising. Advertisers with an eye on the future are ...
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Blog
Make Your Ads Stand Out With Video
Video marketing can help you stand out from the competition and boost engagement with your customers. Video is a proven and popular advertising tool ...
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Social Media Marketing
How Often Should You Post on Social Media in 2022
For a successful social campaign, you should consider the right time and frequency to post on social media. Hitting on the right number of times a ...
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Search Engine Marketing
How to Convert Website Visitors Into Sales
Postmedia Solutions has identified eight best practices to help you increase sales on your website. You have a website set up for e-commerce. You’ve ...
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Social Media Marketing
5 Ways to Increase Sales Using Social Media
With the right approach, social media can help increase sales and make a positive impact on your bottom line. To grow your business, you need to find ...
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Search Engine Marketing
How to Drive Traffic to Your Website
Driving the right traffic to your website is essential to growing your business. Creating a well-designed, easy-to-navigate and shareable website is ...
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Consumer Insights
4 Online Strategies to Promote Your Furniture Business
Embrace four successful strategies to promote your furniture business online. How do you build adaptability into your business? It’s a top-of-mind ...
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Social Media Marketing
How to Use LinkedIn Message Ads to Generate More Leads
Learn how LinkedIn Message Ads can help you connect with target audiences and generate qualified leads with personalized advertising delivered at ...
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Consumer Insights
How to Add E-commerce to Your Website
Customers want the ability to shop online. If your website is not set up for e-commerce, you risk losing sales revenue. Online shopping is growing ...
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Search Engine Marketing
Google Search Advertising to Increase Enrolment
Higher education marketers should incorporate search marketing strategies to increase student enrolment, boost brand visibility and make meaningful ...
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Consumer Insights
Seasonal Marketing: How to Get the Most Out of Your Peak and Off Season
Leveraging seasonal marketing strategies year-round can increase your customers and sales. In today’s always-on world, where nothing is predictable ...
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Search Engine Marketing
Marketing for Higher Education: What It Is and Why It Matters
Marketing for higher education is more challenging than ever, but schools that leverage the right digital tools can recruit new students despite the ...