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Search Engine Marketing
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Consumer Insights
Why You Need a Holistic Marketing Approach to Grow Your Business
Using a holistic marketing approach allows you to make the best use of all the solutions available to set your brand apart. Directing all your ...
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Consumer Insights
2020 Insights that Matter for Your 2021 Marketing Plan
The past year has challenged business owners to take stock of both how they operate and how they connect with their customers. A global pandemic and ...
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La croissance du Google Shopping!
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Display Advertising
Holiday Advertising 2020: What You Need To Know
The pandemic has changed just about everything in 2020. Holiday shopping will be different, too. Consumers want to shop using safe e-commerce ...
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Search Engine Marketing
Frequently Asked Questions About Paid Search
Do you have questions about how paid search can help your business? We’ve got answers! Paid search is an essential tool to attracting customers ...
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Search Engine Marketing
How to use ad extensions properly
Want to make your Google ad stand out? Try using ad extensions to turn it into a multi-pronged promotional tool. Ad extensions “extend” your ad by ...
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Search Engine Marketing
Top 5 KPIs on Google Analytics
Almost 60 per cent of all live websites use Google Analytics.1 This powerful tool is now a digital marketing standard for good reason. Google ...
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Search Engine Marketing
5 SEM mistakes and how to fix them
You want to attract more customers and would love to pass more qualified leads to your sales team. You’ve dipped a toe into search engine marketing ...
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Search Engine Marketing
Three free Google products that will help buyers find you
One of the best things about the internet is the amazing access to free resources it provides. For marketers, this is both a benefit and challenge. ...
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Search Engine Marketing
How much should you be spending on SEM?
How much should I be spending on search engine marketing? It’s a question every business owner asks when exploring SEM to reach new customers. How ...
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Search Engine Marketing
Capture Purchase Intent Leads with Keywords
In today’s digital world, consumers don’t want or need you to sell to them. They want you to help them, on their terms. But first, they need to find ...
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Search Engine Marketing
The Rise of Google Shopping
How do you compete against a global e-commerce giant like Amazon? That is a question more and more retail businesses are tackling as they move online ...
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Search Engine Marketing
Pay-Per-Click 101
Pay-per-click is a form of marketing that uses the power of search engines to reach customers. PPC advertising gets your message to the right ...
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Atteindre Votre Audience Dans Un Contexte De Changement De Comportement Du Consommateur
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Digital Audio Advertising
Digital Audio Advertising vs. Radio Advertising
Digital audio has increased in popularity over the last few years. Companies like Spotify have changed the landscape of audio streaming, which in ...
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Blog
SEO Terms to Get You Started
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Blog
What is SEO doing for your business? [How SEO works and why it’s important]
Search engine optimization, also known as SEO, is by far an essential marketing investment your company can make for continued web presence. If done ...